List of the Top 25 Marketing Software for Mid Size Business in 2025

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Klaviyo enables companies to forge more intelligent digital connections by converting customer data into valuable and impactful interactions. It simplifies engagement for B2C brands across various channels, including email, SMS, web interactions, and customer reviews, ensuring they can reach customers at every point of interaction. With the endorsement of over 157,000 businesses, Klaviyo accelerates revenue growth in a more effective manner. The platform boasts over 350 integrations that facilitate quick onboarding for marketers. Key functionalities include predictive analytics, AI-driven automation, customizable templates, A/B testing, and user-friendly segmentation and email workflows, all designed to help marketers deliver the right message to the right audience at the optimal time. Additionally, Klaviyo provides seamless integration with payment processing and point of sale (POS) systems, including popular platforms such as Magento, Shopify, and WooCommerce, enhancing its utility for a diverse range of businesses. This comprehensive approach allows brands to not only communicate effectively but also to optimize their overall customer experience.

Highly Profitable Selling gift cards, vouchers, and tickets is among the most lucrative strategies for your business, enabling you to collect full payment upfront for services or products that you deliver roughly 85% of the time. Versatile You have the flexibility to market your offerings as tickets, gift cards, or vouchers, allowing you to set your own terms and prices, and sell whenever and wherever you choose, maximizing your potential profits. Impactful With VoucherCart, you can connect with your customers through channels that surpass those offered by other digital platforms, enhancing your marketing effectiveness. Viral and Engaging Thanks to VoucherCart's unique viral features and loyalty programs, you can not only draw in new customers but also foster their retention in ways that few eCommerce solutions can match, significantly boosting your business growth. This combination of profitability, versatility, impact, and viral engagement positions VoucherCart as a leader in the digital marketplace.

EngageBay is an easy-to-use, cost-effective platform that integrates marketing, sales, and service automation, complete with a free CRM. Designed specifically for small businesses and startups, it aims to facilitate growth and efficiency. The marketing automation tools empower you to streamline your tasks, engage your audience, and reduce the time spent on mundane activities. Additionally, the sales automation features enable you to manage your contacts effectively, monitor deals, and develop a robust sales pipeline. This platform also fosters enduring customer relationships through its comprehensive features. Furthermore, you can deliver prompt assistance to your clients using the helpdesk and live chat functionalities, which allow you to efficiently track, prioritize, and resolve customer support inquiries in just a few minutes. Ultimately, EngageBay serves as an all-in-one solution for businesses looking to enhance their operational capabilities and customer service.

Become part of the community of over 100,000 businesses that have enhanced their paid advertising strategies by registering for our acclaimed platform. With our solution, you can drastically minimize the time spent managing and refining your Google, Microsoft Advertising, or Facebook Ads campaigns to just a few minutes each day. Adzooma’s PPC platform, powered by artificial intelligence and machine learning, ensures effortless campaign oversight, continuous optimization around the clock, and sophisticated automation, all presented through a user-friendly interface. Discover more than 50 actionable improvement opportunities with just a click, allowing you to easily enhance your campaigns. Additionally, you can monitor PPC performance and identify areas of overspending or underspending, ultimately boosting your quality score, conversions, and return on investment. By utilizing our platform, you pave the way for smarter advertising and sustainable growth for your business.

Guru is an innovative AI-driven search and knowledge platform that provides reliable information from your organization's various documents, applications, and communication tools right when you need it, all within the existing apps you use. With Guru, there's no need to search endlessly for information; its tailored AI assistant offers you verified and pertinent answers instantly. Moreover, Guru's AI can transform these responses into a comprehensive knowledge platform, effectively replacing outdated wikis and intranets. This platform seamlessly integrates with a wide array of tools including Slack, Google, Microsoft SharePoint, OneDrive, Teams, Salesforce, Zendesk, Atlassian Confluence, Atlassian Jira, Dropbox, Box, Google Drive, Asana, HubSpot, ClickUp, GitHub, GitLab, Intercom, ServiceNow, Linear, and Front, among others, making it a versatile solution for diverse workflows. By consolidating information across these platforms, Guru not only enhances productivity but also ensures that team members have immediate access to the knowledge they require to excel in their tasks.

Marketing experts require a CRM that not only enhances campaigns but also simplifies the management of leads. SalesNOW CRM allows you to effortlessly capture, nurture, and convert leads. With features to manage contacts, monitor campaigns, and evaluate outcomes, you can make informed, data-driven decisions all from a single platform, available on both mobile and web. What distinguishes SalesNOW from the competition? While half of CRM solutions fail within a two-year span, our unwavering support is focused on your triumph. Our Business Analysts assist you in tailoring the CRM to align with your marketing processes, while Account Managers provide training to ensure your team utilizes it to its fullest potential. Elevate your marketing strategy by increasing engagement, simplifying campaigns, and monitoring ROI with a CRM that delivers lasting results. Opt for SalesNOW for outcomes that endure.

LeanData simplifies the complexity of B2B revenue processes with a powerful, no-code platform that unites data, tools, and teams. From routing leads to coordinating buying group engagement, LeanData helps companies make faster, more informed decisions that increase revenue velocity and efficiency. Leading enterprises including Cisco and Palo Alto Networks rely on LeanData to optimize their GTM execution.

Shape Software's specialized sales and marketing automation platform enables you to oversee all elements of your enterprise from a single interface. This cloud-based solution provides a variety of tools designed to assist in managing and automating your digital marketing efforts, including promotions through text, email, and online advertisements, while also capturing leads from various online channels. Additionally, it helps in nurturing potential clients and managing projects throughout your day. You can enhance customer interactions by offering a secure portal that simplifies your intake workflows, utilize ShapeIQ to systematically evaluate leads, and generate comprehensive custom reports. Begin increasing your revenue by exploring the versatile range of services that Shape offers today, ensuring that you stay ahead in an ever-evolving market.

AI Sales Representative - Your Future Sales Agent May Not Be Human at All Transform your engaged website visitors into sales-ready leads without dedicating even a single working hour. Using our cutting-edge WebID + Person identification technology, we target the most engaged visitors on your site, focusing on those who can provide the greatest value to your sales initiatives. - Comprehensive Prospect Information: We collect 40 essential data points for each prospect, including their first name, last name, email address, and more. - Engaged Yet Unidentified: These prospects are actively researching online but haven't yet interacted with your sales team. - Key Position in the Sales Funnel: These visitors are well into your sales funnel, spending significant time on your crucial 'buying pages' while remaining anonymous, making them prime candidates for conversion into appointments. - AI-Powered Engagement: Our AI Sales Rep adeptly identifies and engages these visitors, encouraging them to show interest in your offerings. This entire process is automated, allowing your sales team to focus solely on the leads that are most likely to convert—your accessible opportunities. By harnessing AI, you can seamlessly convert your website visitors into leads that are ready for meetings, all while enhancing efficiency in your sales process.

Our advanced AI functions as an unparalleled agent, expertly equipped to address inquiries and assist customers throughout their entire experience, available around the clock. This solution is not only economical and efficient but also brings immediate domain knowledge and seamless integration capabilities. The conversational AI from Enterprise Bot excels in comprehending and replying to user inquiries across various languages. With its extensive domain expertise, it achieves remarkable accuracy and accelerates time-to-market significantly. We provide automation solutions that seamlessly connect with essential systems, catering to sectors such as commercial or retail banking, asset management, and wealth management. Customers can easily monitor trade statuses, settle credit card bills, extend offers, and much more. By simplifying responses to intricate questions regarding insurance products, we enable enhanced sales and cross-selling opportunities. Our intelligent flows facilitate the quick reporting of claims, streamlining the claims process for users. Additionally, our AI interface empowers customers to inquire about ticketing, reserve tickets, check train schedules, and share their feedback in a user-friendly manner. This comprehensive support ensures that every aspect of the customer journey is smooth and efficient.

We collaborate closely with you to ensure that your email providers refrain from delivering spam to your inbox. Within just a few weeks, our clients have reported their open rates skyrocketing to more than double! Recipients who are highly engaged tend to open emails and actively scroll through the content as they read. This engagement should occur for nearly all opened emails, provided that the information is concise enough to fit within a single page. When a recipient retrieves an email from the spam folder, it indicates to the inbox provider that they believe an error has occurred. Furthermore, if someone shifts an email from the promotions tab to the primary inbox, it signals to the provider that their sorting method may not align with user preferences. Such actions suggest that those emails, along with others like them, should be directed straight to the main inbox. This behavior demonstrates genuine interest in the content of the email, leading inbox providers to interpret it as "This message is of utmost importance; please ensure it is not categorized as spam." As a result, building a positive relationship with your email recipients can significantly enhance your overall engagement rates.

Kontainer: The Smart Choice for Scalable DAM & PIM Solutions Kontainer is a trusted platform for businesses seeking powerful, user-friendly Digital Asset Management (DAM) and Product Information Management (PIM) solutions. Designed with both functionality and aesthetics in mind, Kontainer helps organizations centralize their digital assets, maintain data accuracy, and accelerate go-to-market processes. Built to adapt to your business—not the other way around—Kontainer offers plug-and-play tools that reduce manual effort, enhance collaboration, and ensure consistent brand execution across all channels. Why businesses choose Kontainer: ◦ Unified DAM & PIM to streamline asset and product data management ◦ AI-enhanced features for auto-tagging, translations, and content formatting ◦ Integrated brand portals, marketing kits, and sales tools ◦ GDPR-compliant consent management and approval workflows ◦ Smart search and intuitive navigation for faster content retrieval ◦ Custom templates, landing pages, and branded experiences Kontainer integrates effortlessly with your current tech stack—from ERP and CRM to CMS and digital marketing platforms—making it easy to manage, share, and repurpose content across teams and regions. Backed by 20+ years of industry expertise, Kontainer provides more than just software—it delivers strategic support and a long-term partnership to help your business grow. Book your free demo today and see how Kontainer can help you work faster, smarter, and more consistently.

Knak is a no-code solution designed for enterprise marketing teams to effortlessly create campaigns. With the ability to design emails and landing pages in just a few minutes, teams can ensure brand consistency while increasing the efficiency of campaign production, free from delays caused by developers and IT constraints.

If you seek a streamlined approach to handle your product data, 4ALLPORTAL serves as the ideal solution. Our software optimizes resource usage, enabling you to boost sales, lower expenses, and allocate more time to strategic and creative endeavors. With just a few clicks, you can maintain your product information once, linking relevant data and media across all products while ensuring they remain current across various sales channels. Our platform's exceptional customization and scalability mean we can design a solution that meets your specific requirements, with a dedicated account manager to support the software’s evolution alongside your business needs. Curious about how it works? Step 1: Engage in a 30-minute conversation where you share your existing and future needs, alongside the challenges you encounter daily. Step 2: We assess your requirements and develop a personalized 4ALLPORTAL, which we will showcase to your team in an interactive demo. Step 3: You will have the opportunity to explore your 4ALLPORTAL for more than 30 days, allowing you to thoroughly evaluate its functionality before making a decision on a partnership with us. Don't delay any longer; begin efficiently managing your data today and elevate your business with 4ALLPORTAL. Embrace the future of product data management and watch your business thrive.

Xengo is a comprehensive platform for creating and managing smart shortened URLs and dynamic QR codes. Offering detailed analytics and real-time notifications, it helps businesses track and measure the effectiveness of their links. Xengo’s features include the ability to edit live links and QR codes on the fly, making it easier to fix errors, update promotions, or conduct A/B testing. With seamless integration to platforms like Slack, WhatsApp, and Email, Xengo ensures that you can stay connected and react to engagement instantly, making it an invaluable tool for startups, businesses, and agencies.

Acknowledgment is essential! Kudos® empowers employees by fostering genuine intrinsic recognition and appreciation. The Kudos® platform enhances employee engagement, lowers turnover rates, cultivates a positive workplace culture, and promotes greater productivity and performance. Become part of a global community of clients spanning more than 140 countries and diverse industries, and experience the transformative impact of recognition firsthand.

Bouncer - A user-friendly yet highly effective email validation and deliverability solution. Bouncer serves as a robust, secure email verification and deliverability platform that adheres to SOC 2 and GDPR standards, gaining the trust of thousands of businesses across six continents. Established in 2017, its core mission centers on enhancing human-to-human email communication, ensuring that every message reaches its intended recipient efficiently. This commitment to quality and compliance makes Bouncer a go-to choice for companies seeking reliable email services.

TXT180 is a comprehensive cloud-based solution designed for text marketing and bulk SMS services, suitable for businesses regardless of their size. This user-friendly and cost-effective platform enables organizations across different sectors, including real estate and retail, to efficiently send group text messages. Widely regarded as a leading text messaging platform, TXT180 provides an extensive array of functionalities. Key features include autoresponders, sequential messaging, alternate messaging, a text scheduling tool, as well as capabilities for text-to-win, text-to-vote, and text-for-information campaigns. With its versatile offerings, TXT180 aims to enhance communication strategies for businesses in various industries.

Are you aiming to boost your sales figures? Do you wish to enhance your interactions with customers? Are you eager to play a part in one of the most rapidly expanding open-source initiatives on GitHub? YetiForce offers a completely free solution that enables you to oversee 12 distinct business processes within your organization, no matter its scale. The open-source nature of YetiForce's code is safeguarded by a flexible and accommodating license, fostering a vibrant and engaged community around the project. This welcoming environment is perfect for individuals from all backgrounds, whether you're a seasoned programmer or simply someone who enjoys the world of software development. Download YetiForce at no cost and join over 250,000 satisfied users who have discovered its benefits. You’ll be amazed at how this tool can transform the way you manage your business.

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

Automation in SaaS, complemented by human expertise! At last, a solution that delivers superior automated results while harnessing the power of agency insights. B-Linked offers a cost-effective and impactful campaign designed to elevate your brand, foster organic growth, and drive B2B lead generation. Many of our clients have discovered that our methodology yields impressive results more swiftly than conventional digital marketing strategies. Embrace the future of marketing with our unique blend of technology and human touch!

Email88 is a SaaS marketing solution that empowers businesses to design, evaluate, and dispatch automated campaigns driven by data. By integrating seamlessly with essential business systems, including ecommerce platforms and customer relationship management tools, our technology delivers valuable insights in real-time, enhancing marketing effectiveness and decision-making capabilities. This allows companies to optimize their strategies based on immediate feedback and analytics.

Salesforce Partner Relationship Management (PRM) enables businesses to manage and scale their partner ecosystem effectively with features for partner onboarding, collaboration, and performance tracking. Integrated directly into Salesforce’s CRM, the platform provides a centralized solution to streamline processes such as deal registration, marketing funds requests, and partner support. With AI-driven tools like sales forecasting, partner analytics, and automated sales workflows, businesses can optimize their partner channels, improve engagement, and drive higher revenue. The solution empowers businesses to deliver a personalized partner experience while gaining critical insights to drive smarter, data-backed decisions.

HiHello provides a free digital business card and contact management platform that aims to improve your networking experience. By utilizing digital business cards, you can stand out from the crowd, as they are not only environmentally friendly but also budget-conscious while helping you make a lasting impression. The convenience of sharing your virtual business card is at your fingertips, allowing distribution via QR code, email, text, social media, and beyond, enabling anyone to access your details without needing the app. With the Self-Healing Address Book™, your contacts' information remains current, making management a breeze. You have the option to customize your address book by incorporating notes and tags for each contact, as well as sorting them into groups for enhanced organization. While we acknowledge that traditional business cards have their charm, our app features a human-verified business card scanner that allows you to swiftly digitize physical cards and effortlessly incorporate new contacts into your network. In a world where networking is key, HiHello is your go-to solution, making it easier than ever to foster connections and expand your professional relationships. Now, you can fully embrace the benefits of modern technology while maintaining a personal touch in your networking efforts.