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Xandr
Microsoft
Transforming advertising through data-driven innovation and partnership.
Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.
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Simpli.fi
Simpli.fi
Transform your marketing with precise, data-driven programmatic solutions.
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.
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Adelphic
Viant
Transform audience insights into impactful marketing strategies effortlessly.
Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.
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MaxBounty
MaxBounty
Boost your brand with targeted, results-driven performance marketing.
Realize your aspirations of success through precisely targeted Performance Marketing that aligns seamlessly with your unique objectives. Access an extensive range of global marketing channels tailored to boost your sales, generate leads, encourage sign-ups, facilitate app downloads, or any essential action you deem vital for propelling your brand forward. We provide the flexibility to pay solely for the results you desire, ensuring your product or service is strategically showcased to potential customers who are just moments away from thinking, "I need that." Utilize large social media followings, popular websites, extensive email databases, and strategic media buying techniques to expand your reach to the most pertinent audiences. Our Advertiser Tracking Interface equips you with detailed tracking reports, enabling you to keep an eye on your progress and fine-tune your campaigns for peak performance. By harnessing these resources, you can consistently modify your strategies to enhance your marketing efficacy and foster significant growth for your business. The potential for success is immense when you adopt a data-driven approach to your marketing efforts.
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5
Gainbuzz
Gainbuzz
Revolutionize your advertising journey with streamlined digital solutions.
Investigate advertising solutions that align with your budget and campaign goals while receiving tailored proposals from skilled media sellers to negotiate the best deals. You can execute and monitor campaigns across diverse media channels without stepping away from your desk. Gainbuzz acts as a digital platform connecting media buyers and sellers, equipped with marketplace tools that promote faster, smarter, and more efficient media planning and purchasing. By digitizing the entire media sales process, we enable brands to discover advertising opportunities, interact with media owners, and manage their entire advertising campaigns all from one centralized platform. This innovation streamlines communication, minimizes the necessity for numerous emails and phone calls, and speeds up the overall operation. Our passionate team, motivated by problem-solving and reinforced by prominent investors, consists of professionals with extensive expertise in advertising, media strategy, business, and technology. We are dedicated to reshaping the direct media purchasing landscape for the better, with a vision to enhance the advertising experience. Ultimately, our objective is to foster a cohesive and efficient environment that significantly amplifies the success of advertising efforts. In doing so, we aim to empower brands with the tools necessary to navigate the complexities of modern advertising with ease and precision.
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6
ExactDrive
ExactDrive
Unlock powerful advertising connections with real-time bidding efficiency.
ExactDrive has developed a state-of-the-art real-time media buying platform that enables digital marketers to evaluate, bid on, and secure advertising slots on a per-impression basis. By utilizing real-time bidding, advertisers can create significant one-on-one connections with their target audiences while increasing the scale, safety, and efficiency of their marketing efforts. Whether your aim is to boost brand recognition, encourage consumer engagement, or experiment with new marketing avenues, ExactDrive's committed managed services team works diligently behind the scenes to help you meet your goals, allowing you to focus on essential operational responsibilities. Our all-encompassing digital media buying and planning platform acts as a comprehensive solution for strategizing, trafficking, managing, and assessing your online advertising tactics. To unlock expert assistance and take command of your advertising campaigns, simply fill out the provided form. With ExactDrive, you gain total command over your online advertising endeavors, supported by our skilled managed services team. This platform delivers the flexibility and outreach needed for achieving peak results in your campaigns while offering extraordinary insights through sophisticated reporting tools. Furthermore, you can have confidence that our forward-thinking approach will simplify the intricacies of digital advertising, ultimately leading to a more effective marketing strategy. Our dedication to innovation ensures that your advertising efforts are not only efficient but also tailored to meet your unique business needs.
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Adoppler
Adoppler
Revolutionize video monetization with seamless, efficient advertising solutions.
This all-encompassing video monetization solution is specifically crafted for streaming media platforms, video content producers, virtual MVPDs, advertising agencies, brands, OTT technology providers, ad tech companies, and forward-thinking media startups, ensuring compatibility across various devices and platforms. It incorporates a universal auction system that significantly enhances yield when compared to conventional waterfall ad serving techniques. Users are empowered to effectively manage both demand and supply from direct, programmatic, and third-party sources. Customize your inventory according to your operational needs by categorizing it by day part, channel, premium spots, scatter spots, and more. Leverage the integrated creative library, along with transcoding, sound normalization, and delivery systems to significantly improve the viewer experience through seamless advertising. Effortlessly engage with both programmatic buyers and direct advertisers via the built-in OpenRTB and tag-based integration methods. Access valuable insights into your inventory's availability and performance using detailed reporting tools. Additionally, create a private, curated video inventory marketplace that simplifies direct media purchasing while enhancing efficiency and transparency in transactions, ultimately revolutionizing the advertising landscape. This innovative approach not only streamlines workflows but also fosters stronger relationships between content creators and advertisers.
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Advangelists
Advangelists
Revolutionize advertising with precision, transparency, and efficiency.
Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.
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Automate360
Automate360
Transform your media buying with AI-driven efficiency today!
We help digital marketers optimize their media buying processes for improved large-scale efficiency. As a leading provider of Artificial Intelligence solutions, Automate360 equips digital marketers with the tools they need to effectively achieve their goals at every stage of their campaigns. The company’s sophisticated programmatic platform enables effortless media purchases across a variety of social and display channels, such as Facebook, Instagram, Apple Search Ads, Google Ads, and YouTube. With a team comprised of experienced performance marketers, creative designers, media buyers, and account managers dedicated to each client, Automate360’s AI-enhanced algorithms offer substantial support. By leveraging Automate360, you can automate your social and display advertising efforts. With capabilities like dynamic offer selection, dynamic theme selection, and AI-driven optimization, brands can effectively hit their targets on a larger scale. The Automate360 platform enhances programmatic purchasing while maintaining full transparency in pricing and performance metrics. Moreover, fraud prevention is a key component of the services offered by Automate360, ensuring that all transactions occur in a secure environment. This strong focus on security not only protects clients but also reinforces Automate360’s standing as a reliable partner in the digital marketing industry, helping brands navigate the complexities of modern advertising with confidence.
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DanAds
DanAds
Streamline ad operations, boost revenue, and simplify management.
DanAds is a comprehensive, white-labeled self-serve advertising platform that empowers publishers to take full control of their ad operations. It automates the entire ad workflow—from media planning and campaign creation to reporting and billing—helping teams save time, reduce manual errors, and accelerate growth. With built-in AI and automation, DanAds can cut operational costs by up to 70% and reduce workload by 90%, freeing teams to focus on strategy and innovation. Publishers can accept ad deals of any size, run campaigns across multiple channels, and deliver a seamless experience to both self-serve and managed buyers. The platform’s Publisher Suite offers advanced tools for inventory management, creative approvals, audience segmentation, and real-time performance analytics. Its Advertiser Suite enables businesses to launch, track, and optimize campaigns independently, improving efficiency for both sides of the ecosystem. DanAds integrates effortlessly with leading ad servers, CRMs, OMS platforms, and proprietary tech stacks, making it an adaptable solution for enterprise-scale publishers. Custom branding and localization options ensure a consistent and personalized user experience across regions and markets. Trusted by industry leaders like SoundCloud, Nine, Rogers Sports & Media, and The Washington Post, DanAds has become the backbone of modern digital advertising infrastructure. By combining automation, customization, and scalability, it helps media companies unlock new revenue streams, simplify operations, and expand globally.
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Atom
EQ Works
Transform your marketing with precise, privacy-focused location insights.
Leveraging our sophisticated Point of Interest (POI) management techniques alongside a hyperlocal toolkit for swift targeting, EQ proudly presents GeoCohorts, a groundbreaking approach that prioritizes user privacy while enabling large-scale aggregation and targeting. Regardless of the market segment you wish to reach, Atom is tailored to meet all of your programmatic media buying needs. While hyperlocal targeting has been around for some time, successfully achieving precision across a wide scale and deriving valuable insights for campaigns has often been neglected in favor of broader categories defined by generic radii. Atom boasts a meticulously curated, global POI database that permits users to identify the exact locations they wish to engage. Whether the focus is on an expansive worldwide franchise or a small local coffee shop, Atom merges customized polygon mapping with comprehensive location-based analytics, allowing hyperlocal marketers to engage with their target audience at the most opportune times while obtaining essential insights for fine-tuning campaigns or enhancing overall business strategies. This fresh approach not only empowers marketers to tackle the intricacies of contemporary advertising with improved efficacy and transparency, but it also positions them to make informed decisions that drive success in their initiatives. Ultimately, the combination of these tools paves the way for a more strategic and impactful marketing landscape.
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Instagram Ads
Meta
Transform posts into ads and connect with your audience.
Maximize your business's visibility and engage potential clients through focused advertising and insightful analysis. With a quick tap, transform your posts into advertisements effortlessly, allowing for immediate outreach. Pinpoint the audience that is most significant to your brand and take advantage of tailored targeting features for optimal results. You maintain full authority over your advertising expenditures; select a budget that matches your goals and make changes as needed. Gain in-depth insights into your ad performance with detailed analytics, helping you uncover effective tactics and fine-tune your strategy over time. You can upgrade any post to an advertisement or utilize Ads Manager to orchestrate complex campaigns across various platforms. Define where you want your audience to go, select your target demographics, and set your financial limits with simplicity. This all-encompassing tool supports ad creation across Instagram, Facebook, and beyond. Utilize well-crafted formats to create striking Instagram ads that advance your marketing objectives, facilitating sustained growth for your business. Ultimately, remember that successful advertising hinges not only on reaching a wide audience but on connecting with the right individuals who are likely to engage with your offerings. By focusing on this principle, you'll ensure that your marketing efforts yield fruitful returns.
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LinkedIn Ads
LinkedIn
Unlock powerful advertising to connect with professionals globally.
Connect with over 850 million professionals on the world's largest network focused on career advancement. Our advertising platform offers a diverse range of ad formats designed to meet your unique marketing objectives. You have the opportunity to create LinkedIn ad campaigns that correspond with your specific goals. To get started, you’ll need access to Campaign Manager; if you don’t have an account yet, establishing one is a straightforward and quick process. Each campaign begins by identifying the key goals that matter most to you, whether they focus on building awareness, fostering consideration, or driving conversions. LinkedIn ads provide businesses of various sizes the tools they need to realize their aspirations and reach their target audiences effectively. With a vast pool of over 850 million active users on LinkedIn, you can accurately target your audience based on criteria such as job title, industry, and professional role. Whether you aim to generate leads, boost brand awareness, or encourage event registrations, LinkedIn ads can play a crucial role in fulfilling those objectives. Moreover, you can control your budget with flexible pricing options, allowing you to start with any amount you choose and pause or discontinue your ads at your convenience. This adaptability guarantees that your advertising strategies can progress alongside your business requirements, ensuring consistent alignment with your overall vision. Ultimately, leveraging LinkedIn’s advertising capabilities can significantly enhance your marketing effectiveness.
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Snapchat Ads
Snap
Engage young audiences with impactful ads and insights!
Almost 90% of young people actively engage with Snapchat, making it a prime platform for reaching this demographic. To help you tap into this vibrant audience, we provide a $75 credit with a $50 advertising investment. The Snapchat user base is global and demonstrates exceptional engagement, which can help you meet your business goals. On average, users open Snapchat more than 30 times daily, sending over 4 billion messages, known as Snaps, to their closest friends and family. The purchasing choices of Snapchat users are heavily swayed by their peers, who hold four times more influence than celebrities or influencers in this context. Furthermore, Snapchat is recognized as the leading platform for sharing shopping experiences and highlighting favorite products. Our Snapchat Ads are designed to deliver impactful outcomes tailored to your needs. While we offer support throughout the advertising journey, you maintain complete oversight of your budget and expenditures. Additionally, you can gather crucial insights from potential customers interested in your products or services, aiding in the creation of an invite list or lead generation. By directing traffic to your website for sign-ups via Snapchat Ads, you can significantly enhance your business presence and establish deeper connections with your audience. Ultimately, leveraging Snapchat effectively can lead to increased brand loyalty and customer engagement.
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True Impact Media
True Impact Media
Elevate your brand with seamless outdoor advertising solutions.
Discover a thorough selection of out-of-home (OOH) operators tailored to your target markets through an efficient platform. Enhance your marketing budget by leveraging our OOH solution, which allows you to strategically plan and refine your options to meet your advertising objectives. After pinpointing the perfect media outlet and inventory that suits your needs, you can confidently proceed with your purchase. True Impact Media will oversee all subsequent steps, ensuring a smooth process that includes printing, shipping, and installation in a timely manner. Find the OOH advertising channels that are in perfect sync with your media planning strategies. If your goal is to boost brand awareness, engage new audiences, and gain valuable insights, our outdoor media services present an outstanding opportunity. With True Impact Media, the process of engaging in digital advertising is both straightforward and efficient. As a leader in the OOH landscape, our skilled team is committed to enhancing your marketing strategies and achieving meaningful results for your business. By collaborating with us, you will uncover fresh opportunities and successfully connect with your desired audience while also benefiting from our extensive industry knowledge.
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Edge1
Edge1
Revolutionize outdoor advertising with seamless management and insights.
An innovative software platform crafted for media owners aims to enhance their inventory and optimize the management of extensive outdoor advertising campaigns. This effective tool allows media agencies to acquire valuable insights into prospective clients while automating critical media planning and buying processes. Serving as a comprehensive brand service platform, it fosters connections with advertisers, guarantees transparency in campaigns, and bolsters business expansion. Users have the ability to manage a variety of media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while effortlessly checking location availability between any two flexible dates with minimal effort. The software further enhances operational efficiency by generating job slips and work orders, as well as facilitating site surveillance and ongoing campaign monitoring through a specialized mobile application. In addition, it features robust financial management capabilities, covering invoicing, issuing credit and debit notes, payment processing, and tracking both revenue and outstanding balances—all while keeping a well-organized ledger for all stakeholders involved. Ultimately, this powerful software equips media owners and agencies to streamline and elevate their advertising initiatives effectively, making it an indispensable tool in the competitive landscape of outdoor advertising.
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Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform.
Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data.
Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics.
Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape.
Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360.
By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results.
Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly.
In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.
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Surfside
Surfside
Transforming marketing with personalized insights for impactful engagement.
Surfside provides an all-encompassing marketing technology platform that integrates your first-party data from all customer interactions. This innovative system enables advertisers to uncover profound insights, target effectively, and evaluate their strategies for engaging both current and potential customers. By leveraging geographic data, buying history, and demographic details, you can craft sophisticated and unique target audiences, distinguishing your media buying efforts from typical datasets and third-party audiences. You have the capability to launch tailored and concentrated campaigns across a variety of connected devices, such as desktops, smartphones, tablets, OTT, and CTV. With Surfside's exclusive demand-side platform, we hone in on individuals who match your target audience and campaign goals. Additionally, retail media presents an opportunity to connect with consumers exactly at their purchasing moment, serving as a vibrant and influential advertising channel. It offers brands and retailers creative strategies to enhance sales and influence buying decisions, leading to increased customer engagement. Furthermore, this strategy cultivates a shopping experience that is more personalized, aligning with the preferences of today’s discerning consumers and ultimately driving brand loyalty.
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Amazon DSP
Amazon
Empower your advertising with insights, safety, and performance.
Amazon DSP functions as a demand-side platform that empowers advertisers to programmatically purchase ads directed at both prospective and current audiences across diverse digital environments. Utilizing unique insights and purchasing behaviors, advertisers can effectively connect with the most relevant audiences wherever they engage online. Formulate your marketing strategy with these valuable insights, and assess your results through detailed performance reports, all at no additional cost. We maintain high-quality standards and prioritize brand safety through extensive evaluations, including manual reviews on review platforms and real-time bidding assessments. Recently, Amazon DSP has incorporated advanced machine learning technologies to improve campaign performance and help advertisers broaden their outreach to new demographic segments. A comprehensive analysis demonstrates how Amazon DSP can aid in crafting programmatic campaigns, offering essential statistics and insights that shape your future marketing strategies. Furthermore, think about signing up for our Amazon DSP certification program to validate your skills and learn how to effectively enhance your marketing approaches. Engaging in this certification will equip you with the necessary capabilities to thrive in an ever-changing advertising environment, ultimately ensuring your strategies remain relevant and impactful in the digital marketplace.
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TargetSmart
TargetSmart
Empowering campaigns with innovative data solutions for success.
Empower individuals and initiatives with solutions grounded in comprehensive data analytics. By leveraging the best voter information and insights, you can better understand the political landscape. Effectively engage and mobilize your audience to obtain crucial funding and drive successful campaigns. Strengthen your engagement with voters through our advanced media buying platform, which stands at the forefront of innovation. As a dedicated data solutions company, we aim to support progressive movements and campaigns in their pursuit of success. Since our founding in 2004, we have been at the forefront of creating the leading voter database in the industry, continually seeking new strategies to utilize data for a more promising future. Our all-inclusive media buying platform, TargetSmart MBP, is revolutionizing the digital advertising landscape by providing unparalleled affordability, speed, and clarity. Reach your target audience at the ideal time and place while saving 15% or more compared to other media buying platforms. We are committed to empowering you to grasp, engage, and mobilize your critical stakeholders to realize your goals, ultimately contributing to a more educated and engaged community. Together, we can foster a more participatory environment that encourages civic engagement and informed decision-making.
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Microsoft Invest
Microsoft
Empower your advertising with data-driven, cross-channel solutions.
Microsoft Invest serves as a progressive demand-side platform designed specifically for the dynamic realm of video advertising. It integrates a robust system focused on data-driven results, empowering users to engage audiences across multiple screens while attaining significant business goals. With an intuitive, visually-oriented approach to finding and activating deals, it grants access to exclusive premium deal catalogs along with unparalleled insights into inventory. Users can delve into specially curated catalogs derived from top-tier data providers, making it easier to effectively reach vast audiences. Boasting the capacity to connect with over a billion users, including many who may be unreachable through traditional channels, Microsoft’s expansive audience network serves as a crucial advantage. Furthermore, enhancing your confidence in campaign strategies is achievable by prioritizing relevant data prior to launching initiatives. This methodology promotes cross-channel planning, maximizes digital investments, pinpointing the ideal audience and revealing premium inventory, thereby dismantling conventional planning and buying challenges. In summary, Microsoft Invest not only streamlines the advertising process but also positions itself as an all-encompassing solution to enhance your marketing endeavors in today’s digital landscape, ultimately paving the way for more innovative advertising strategies.
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Active Agent DSP
Virtual Minds
Streamlining your media buying with innovative, data-driven solutions.
Active Agent operates as a robust omnichannel demand-side platform that delivers innovative marketing technology focused on enabling automated, value-driven, and data-informed media buying. It supports a variety of formats including display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. By streamlining the planning, purchasing, and optimization of programmatic advertising across these various channels, Active Agent simplifies the entire process for marketers. The platform emphasizes the importance of data protection by adhering to IAB standards and EU regulations through intuitive campaign setups that guarantee compliance. Moreover, it ensures brand safety with pre-bid integrations that provide automated quality control during media purchases, thereby securing placements that align with the brand’s values. Additionally, Active Agent offers centralized management for all traditional deal types, featuring forecasting, comprehensive reporting, and a wide array of exclusive always-on deals across different channels. As the digital landscape constantly evolves, Active Agent remains dedicated to adapting its offerings to fulfill the changing needs of marketers effectively. This commitment to innovation ensures that clients are always equipped with the best tools at their disposal.
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Amobee
Amobee
Transform your advertising with integrated multi-platform solutions today!
Amobee is an all-encompassing advertising solution that integrates television, connected TV, digital, and social media advertising, enabling marketers to effectively connect with their target audiences across multiple platforms. The platform streamlines workflows related to planning, purchasing, and analysis, resulting in improved performance outcomes for advertisers. With innovative features like TV amplifiers, Amobee allows advertisers to expand their linear TV audience targeting to encompass connected TV, digital, and social media channels, leading to more precise management of campaigns. Additionally, Amobee's 4Screen reports provide an in-depth understanding of consumer behavior throughout the entire marketing funnel, which aids advertisers in crafting data-driven strategies. Moreover, the platform delivers customized solutions for broadcasters, aimed at maximizing revenue across diverse media portfolios through integrated planning, sales, and measurement capabilities. By offering such comprehensive services, Amobee not only boosts the effectiveness of advertising initiatives but also significantly contributes to revenue growth for its clients. This dual focus on efficiency and profitability makes Amobee a vital asset in the ever-evolving landscape of advertising.
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Nodals.ai
Nodals.ai
Unlock powerful advertising through secure first-party data collaboration.
Our media buying platform connects advertisers with first-party data insights obtained from media owners, employing customized algorithms to improve results while safeguarding the integrity of media owners' data. Nodals AI is ideally designed for media owners who value privacy and aim to utilize an AI-driven system for administering their digital advertising through collaboration on first-party data and tailored algorithmic targeting. By producing strong data signals, media owners can more than double sales for advertisers compared to traditional third-party data strategies. It is vital for media owners to have control over their data, which can be achieved by directly accessing it from the source; this method not only reduces expenses but also dramatically decreases carbon emissions by up to 75%. The evaluation of advertising effectiveness has evolved from outdated deterministic methods to advanced probabilistic approaches that accurately measure real uplift. Nodals provides exceptional access to the first-party data of media owners and runs custom algorithms on their data, ensuring both effectiveness and security. This groundbreaking method enables media owners to maximize the potential of their valuable data while building more robust relationships with advertisers. Consequently, this fosters an environment of innovation and collaboration that benefits all parties involved.
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Hockeycurve
Hockeycurve Growth Solutions
Elevate your advertising with tailored, data-driven campaigns today!
Brands employ this strategy to create and present advertisements driven by data that resonate with consumers. By assembling a user product feed that mirrors both online and offline behaviors, the distinctiveness of each individual requires that advertisements be specifically customized for them. The automation of media buying plays a crucial role in improving speed, scaling operations, and enhancing performance. Our platform features real-time dashboards to track campaign effectiveness, along with A/B testing capabilities for continuous optimization. Hockeycurve stands out in delivering exceptional performance and maximizing return on ad spend through bespoke messaging that utilizes real-time data insights. It serves as a highly efficient tool for overseeing advertisement creativity and production, ultimately yielding higher ROI for clients' advertising efforts. Additionally, the platform provides competitive CPMs and elevates performance while allowing publishers to explore new revenue streams beyond their conventional areas. With the innovative Predictive Communication Engine, Hockeycurve taps into Big Data and Artificial Intelligence to accurately profile and target consumers with a high intent, delivering uniquely tailored experiences for each individual. This forward-thinking method not only elevates engagement levels but also cultivates stronger ties between brands and their intended audiences, which is vital for long-term success. Furthermore, by continuously adapting to consumer behaviors, brands can better position themselves in a competitive market.