List of the Top 17 Sales Force Automation Software for Gong in 2026

Salesforce’s CRM offerings for small businesses come in two comprehensive suites: Starter Suite and Pro Suite, each crafted to fuel growth by connecting key business functions in one seamless platform. Starter Suite is ideal for small businesses beginning their CRM journey, combining marketing, sales, service, and commerce tools with easy setup and AI-driven guidance, supported by a free 30-day trial and 40% off pricing. Pro Suite elevates this experience with greater customization options, powerful automation, real-time chat, sales quoting and forecasting, and access to hundreds of additional apps via AppExchange, making it perfect for businesses with evolving and complex needs. Both suites include features such as campaign templates, smart segmentation, case management, and storefront builder, allowing businesses to build strong customer relationships and grow revenue across multiple channels. Pro Suite customers also benefit from enhanced pipeline visibility, streamlined payment processes, and comprehensive customer service automation to improve operational efficiency. Salesforce’s rich resource ecosystem — including Trailhead courses, live events, and an active community — supports businesses in maximizing their CRM investment. Customer testimonials emphasize the scalability and flexibility of these solutions, showing how Salesforce adapts to changing business demands. Whether launching or expanding, these CRM suites ensure companies have the tools they need to succeed and scale without switching platforms.

Kixie: Intelligent Calling and Texting Solutions for Revenue Teams Kixie serves as an AI-driven sales engagement platform designed to enable teams to connect more swiftly, secure additional deals, and grow seamlessly—all while maintaining a personal touch. 🔥 Outbound Sales: Elevate connection rates by as much as 400% through AI-enhanced Local Presence, Multi-Line PowerDialer, and Spam Risk Prevention. 🚀 Marketing: Streamline calls and texts for immediate follow-ups and impactful outreach—all without the hassle of manual processes. 📞 Inbound Sales & Customer Service: Manage a higher volume of calls with intelligent CRM-based routing, shared SMS inboxes, and instant auto-responses. 📊 Revenue Operations & Leadership: Access AI-generated insights, real-time coaching resources, and sophisticated analytics to enhance your team's performance. 💥 Transform your sales force today! Explore our website to begin your journey for free, with no credit card necessary, and discover the difference Kixie can make.

HubSpot serves as an AI-driven customer platform that combines all the essential software, integrations, and tools required to unify your marketing, sales, and customer support efforts. By utilizing HubSpot’s connected platform, businesses can accelerate growth by prioritizing the most critical aspect of their operations: customer engagement. The HubSpot CRM goes beyond being merely a tool; it is the core of your business operations. This CRM solution empowers your team to cultivate stronger relationships with customers, fundamentally changing how you communicate with them. It provides a seamlessly integrated environment for sales, marketing, and customer service, enabling deep insights into your customer interactions. Everything is neatly organized within an intuitive dashboard that boosts your team's productivity. As your business evolves, our platform is built to scale, offering adaptable solutions that cater to your changing requirements. Additionally, HubSpot CRM features a robust free version filled with vital functionalities, making it an excellent option for forward-thinking businesses. This innovative CRM is set to redefine customer management; every customer interaction represents a chance for growth and improvement. You can schedule a demo to explore our premium offerings, or you may begin using our extensive range of free tools right away.

Elevate your business growth with Dynamics 365, an innovative collection of CRM and ERP tools designed to unify your data effortlessly. Harness powerful insights for predictive analytics and achieve outstanding results that drive your success. Make strategic decisions backed by reliable information while nurturing and strengthening essential relationships. Enhance your productivity and overall performance metrics with a holistic understanding of your customers. Discover and cultivate promising leads while creating seamless customer interactions. Stay updated on market dynamics to provide exceptional customer experiences more promptly. Optimize resources to boost technician productivity and reduce operational costs significantly. Revolutionize traditional financial management on a global scale by streamlining processes for greater efficiency. Shift from a reactive to a proactive operational model while modernizing your manufacturing and supply chain procedures. Extend the life of your assets by integrating both physical and digital sales channels effectively. Build brand loyalty through impactful engagement, consistently exceeding customer expectations and ensuring they feel appreciated and understood. By implementing these strategies, your business will not only thrive but also adapt to the ever-changing market landscape.

The Outreach Sales Execution Platform provides sales teams with the tools they need to efficiently build their pipeline and significantly improve their deal-closing rates. This unique platform stands out as it empowers every member of the sales organization, from individual sellers to front-line managers, sales leadership, and operations, enabling them to effectively increase their pipeline closure rates. For those looking to enhance their sales success through tailored approaches, prioritization, and thorough analysis of their sales efforts, Outreach is the ideal choice. As the leading sales engagement platform, it equips teams to operate more efficiently by refining workflows and generating robust pipelines. Among its most valuable features are sales sequences, a dialer, tracking capabilities, email management, outreach tools, customizable content and templates, as well as comprehensive analytics, reporting, and coaching insights. Through these powerful tools, Outreach helps sales professionals not only meet but exceed their targets, transforming the way they engage with clients.

Adobe Marketo Engage is an enterprise-grade, AI-powered marketing automation platform built to orchestrate personalized buyer engagement across the entire B2B customer journey. It functions as a centralized command center where marketing teams can design, automate, and measure omnichannel campaigns spanning email, web, webinars, chat, and digital channels. Through automated data capture and continuous profile enrichment, the platform maintains detailed lead- and account-level records that stay synchronized with CRM systems. This unified data foundation helps align sales and marketing strategies, ensuring consistent messaging and coordinated outreach. Marketo Engage enables sophisticated nurture streams, lifecycle programs, and account-based marketing campaigns tailored to specific audience segments. Generative AI capabilities accelerate content creation by assisting with email copy, landing pages, chat responses, and event summaries. Enhanced tools such as a modern email designer, meeting scheduler, and real-time webinar dashboards improve engagement and operational efficiency. Integrated analytics and multi-touch attribution provide visibility into marketing’s influence on pipeline and revenue, supporting data-driven investment decisions. Extensions like Adobe Dynamic Chat enhance conversational marketing, while Marketo Measure delivers deeper attribution insights. Built with scalability, compliance, and security in mind, the platform connects seamlessly with Adobe Experience Cloud and other enterprise applications. Organizations can use Marketo Engage to reduce campaign costs, improve lead quality, and increase revenue predictability. By combining automation, AI, and deep analytics, Adobe Marketo Engage empowers B2B marketers to drive measurable growth and stronger customer relationships.

Demodesk stands out as the leading platform for customer meetings, specifically designed for sales representatives and success teams. By offering real-time guidance, it enhances the performance of customer-facing reps while automating tasks that do not directly involve selling, thus allowing them to engage customers more effectively than ever before. Every customer meeting benefits from Demodesk's ability to automatically present the most relevant playbook, equipping representatives with the necessary slides, web applications, conversation prompts, and competitive insights in real-time. Moreover, sales teams can streamline their workflows by automating essential but non-sales-related tasks, such as preparing for meetings, coordinating schedules, and maintaining CRM records. The platform's innovative screen-sharing technology invites customers to engage directly with the software during discussions, fostering a collaborative environment. Additionally, AI-driven insights empower sales leaders to gain a clear understanding of call dynamics, identify effective strategies, and provide coaching in a predominantly remote work setting. With its seamless integration across various tech solutions, including G Suite, Microsoft Office, and Salesforce, Demodesk supports a unified approach to sales and customer engagement.

Clari's Revenue Operations Platform is designed to enhance revenue outcomes effectively. With features like automated CRM updates and time series analysis, it goes beyond mere innovation. By integrating revenue intelligence, forecasting, and execution insights, Clari addresses critical challenges in revenue management. It ensures that businesses can reliably achieve their targets each quarter. This platform is crafted specifically to boost revenue predictability. By leveraging previously underutilized data sources such as call logs, emails, and CRM information, Clari transforms this data into actionable insights for the entire revenue team. The blend of AI-driven insights and human judgment empowers teams to forecast with improved accuracy and visibility. Additionally, it establishes a streamlined, automated process applicable across all business units, allowing for the collection of essential activity data from prospects, customers, and representatives, thus keeping you continuously informed about the status of your deals, business, and team dynamics. Ultimately, Clari equips organizations with the tools they need to navigate complex revenue landscapes successfully.

Effective sales enablement that leads to successful deal closures is essential for any organization. This all-encompassing sales engagement platform incorporates key components such as content management, communication tools, and sales intelligence, designed to enhance every interaction with prospective clients. It organizes curated resources and team collections systematically, ensuring that content is easy to find and can be customized to stay relevant. Each engagement with customers gains importance through seamless interactions across multiple channels, including online platforms, email, mobile devices, screen sharing, and in-person meetings. The platform provides unmatched insights into every customer touchpoint, enabling sales representatives, leaders, and marketers to access engagement analytics that refine their decision-making processes. By intelligently guiding sellers to the most pertinent content for each phase of the CRM journey, it employs a distinctive set of rules-based recommendations that elevate the sales experience and improve efficiency. Furthermore, it streamlines onboarding processes and encourages best practices, with ClearSlide Replay recordings and performance dashboards serving as valuable coaching tools that offer transparency into meetings, presentations, and slide utilization, ultimately bolstering overall sales effectiveness. By integrating these advanced features, organizations can not only achieve greater sales capability and responsiveness but also foster a culture of continuous improvement within their sales teams. This holistic approach ensures that every team member is well-equipped to drive success in a competitive marketplace.

Spinify makes hitting sales goals exciting. Our sales gamification platform turns KPIs into live competitions, instant recognition, and rewards that keep teams motivated, accountable, and performing at their best—whether in the office, remote, or hybrid. Motivate & Engage Your Team Sales teams thrive with clear goals, real-time feedback, and the drive to win. Spinify uses real-time leaderboards, challenges, and achievements to make performance visible and inspire healthy competition. Reps always know where they stand and how to reach the top. Celebrate Wins Instantly Recognition fuels motivation. Spinify automates celebrations with personalized messages, music, badges, and confetti. Whether it’s closing a deal, logging calls, or hitting an activity target, every success gets the spotlight it deserves. Custom Competitions That Fit Your Goals Every business is unique. Spinify lets you fully customize competitions, KPIs, and rewards so they align with your sales process and company culture. Run individual or team-based challenges, set short sprints or long-term goals, and adjust incentives to keep performance high. AI-Powered Coaching for Faster Growth Great sales leaders don’t just track numbers—they coach. Spinify’s AI Coaching Agent analyzes performance trends, highlights strengths and opportunities, and provides actionable insights to help reps improve faster while maintaining healthy engagement. Why Sales Teams Love Spinify Real-time visibility drives accountability Automated recognition keeps morale high Custom gamification fits your strategy AI coaching accelerates improvement Trusted by GE Appliances, Re/MAX, Amica, and Dialpad, Spinify has powered over 1.5 million leaderboards to boost engagement, productivity, and revenue. Motivate. Engage. Win. Start your sales gamification journey with Spinify today.

Momentum serves as a sales automation solution designed for RevOps teams to facilitate consistent and repeatable sales processes. By integrating with Salesforce, Slack, and various other sales tools, it streamlines playbook automation, ultimately enhancing the likelihood of closing more deals. Important deal details can be recorded within Slack channels, which synchronize with Salesforce in real-time, and it can also incorporate information from platforms like Outreach and Gong. Users can conveniently modify any Salesforce object and upload essential documents, such as Purchase Orders or NDAs, directly from their Slack Deal Room. Centralizing all internal communication and updates in one designated Slack Deal Room enhances accessibility and clarity, ensuring a comprehensive deal history and facilitating thorough audits across the organization. Furthermore, the implementation of automated sales motions not only conserves time but also lessens the potential for human error and diminishes the training burden on sales representatives. By leveraging these automation features, sales teams can focus more on strategic activities rather than administrative tasks.

Succeeding in today's mortgage market requires a well-organized and sophisticated sales approach. Velocify®, a component of the ICE Mortgage Technology™ Platform, leverages the capabilities of sales automation to improve your team's efficiency and maintain their focus on revenue-generating activities. By optimizing and executing your customized sales process within Salesforce, your sales team, Salesforce admins, and loan officers will be significantly empowered to grow the business and secure more loans. This integration transforms your Salesforce framework into a powerful asset for lead generation, deal closure, and the creation of valuable reports. Are you ready to elevate your lead conversion rates by an astonishing 400%? Gain access to mortgage leads from over 1,400 connected sources, automatically distribute new leads, reassign those that haven’t been acted upon, prioritize communications with potential clients, and craft individualized sales workflows to ensure timely follow-ups for all leads. By swiftly addressing urgent inquiries, you can implement more effective sales strategies, ultimately resulting in a higher volume of closed loans, which fosters enhanced profitability and expanded growth prospects for your enterprise. In the competitive landscape of mortgages, adopting these strategies is essential for staying ahead of the curve.

Koncert functions as a B2B Sales Engagement platform that has dedicated over 12 years to advancing innovations in B2B sales dialer technology. By harnessing the capabilities of AI, Koncert’s power dialer platforms significantly enhance the number of conversations and improve the sales pipeline. The tedious process of manually dialing each prospect has been transformed through automation, allowing for connections with live prospects and increasing conversations by as much as tenfold. With Koncert's sales dialers, organizations can facilitate more meetings, establish robust pipelines, and gain valuable insights for coaching and training their sales teams. The platform offers four distinct dialer options tailored to various sales workflows: the Multi-line AI Parallel Dialer, Single-line AI Flow Dialer, Agent-Assisted Dialer, and Click-to-Call Dialer, all of which integrate seamlessly with leading CRMs. These dialers empower sales teams to drastically boost their conversations and optimize overall productivity. Additionally, Koncert's AI auto dialer and cadence platform serve as essential tools for B2B sales, enabling teams to amplify their conversations and enhance their pipeline effectively. Ultimately, leveraging Koncert's innovative solutions positions sales teams for greater success in a competitive market.

HubSpot's AI-driven customer platform prioritizes your customers, empowering you to achieve more significant growth. It links your front-office teams by providing a comprehensive perspective on the customer journey, utilizing AI tools to ensure a smooth interaction with clients. This platform allows businesses to swiftly respond to emerging industry trends and technological advancements. Conventional CRMs fall short in fostering growth, as many aren't tailored to nurture customer relationships, a vital capability in today's AI-centric market where customers have the freedom to explore, assess, and make purchases at will. HubSpot's Customer Platform transcends traditional offerings by incorporating Smart CRM, which merges artificial intelligence with customer insights to facilitate adaptability. Additionally, it features solutions for engaging customers throughout their entire journey and boasts an extensive ecosystem that encompasses integrations, educational resources, and community support. Ultimately, this platform is meticulously crafted to enable businesses to forge deeper connections with their customers and accelerate growth effectively.

Motileo is a groundbreaking platform dedicated to improving sales effectiveness and enhancing team engagement through the use of gamification, turning standard business tasks and key performance indicators (KPIs) into exciting and competitive experiences designed to elevate productivity and results. By effortlessly integrating with current tools such as CRM systems, it collects vital performance data like calls made, meetings booked, deals closed, and revenue generated, converting these statistics into lively competitions, achievements, and progress monitoring for both individuals and teams as a whole. Additionally, Motileo brings game-like elements into the workplace, redefining objectives as accomplishments, milestones, and missions that guide employees toward measurable outcomes while keeping them actively involved. Teams can participate in customized competitions or direct challenges that foster a sense of friendly rivalry and encourage sustained effort, with automated recognition systems awarding participants points or coins that can be redeemed for various rewards. This innovative methodology not only inspires employees but also strengthens collaboration and camaraderie among colleagues, significantly enhancing both the enjoyment and productivity of work. Ultimately, Motileo transforms the conventional work environment into a dynamic arena where achievement is celebrated and success is a shared journey.

Groove, a Clari Company, stands as the top sales engagement platform for users of Salesforce and Gmail, enabling sales representatives, managers, and operations teams to boost their revenue by as much as 25%. Our platform equips sales organizations with the tools needed to effectively strategize and implement large-scale outreach initiatives while also engaging key accounts through advanced account-based sales features. With a focus on enhancing productivity, Groove provides actionable analytics that allow teams to make informed decisions and engage their most important customers through tailored outreach strategies. Serving over 40,000 sales representatives from renowned companies like Google, Prezi, and Slack, our solution integrates seamlessly with Salesforce and Google Calendar, offering functionalities such as email open and click tracking, scheduling of emails for later delivery, and the capability to create, edit, and enrich all Salesforce objects, ensuring a comprehensive approach to sales engagement. Additionally, automated email sequencing empowers sales teams to maintain consistent communication with prospects and clients.

The premier platform for enterprise sales engagement crafted specifically for teams focused on driving revenue. It allows sales professionals to interact with potential clients at an accelerated pace. Utilizing AI powered by Real Data™, it transforms the landscape of sales engagement software, outshining conventional cadence tools. This innovation leads to a stronger sales pipeline and supports enhanced strategies for customer expansion. Moreover, it encourages meaningful conversations with both new prospects and current clients, ultimately accelerating revenue growth. Playbooks goes beyond the functionalities of a typical sales auto dialer or sequencing tool. Rather than just boosting productivity, it equips teams to concentrate on the most impactful actions. Sales agents benefit from insights on additional contacts, paired with customized recommendations regarding the best timing and methods for outreach, which significantly improves their efficiency. Additionally, leaders receive essential visibility into the performance of their distributed sales teams, providing clarity on effective tactics and identifying areas needing enhancement. This holistic strategy ensures that every team member is unified in pursuit of achieving optimal results, fostering a culture of continuous improvement and collaboration.