List of the Top Supply-Side Platforms (SSP) in 2025 - Page 2

The Genesis SSP, driven by Page Intelligence, significantly improves outstream video effectiveness. It intelligently tests and selects from a range of formats based on real-time user consumption behaviors, ensuring that the most responsive ad format is employed for each specific page. This strategy not only enhances the advertising experience for users but also elevates overall performance metrics. Users are provided with intuitive performance analytics that deliver profound insights into ad efficacy. Moreover, the system integrates third-party data to assess the quality of a publisher's inventory, while also implementing measures to filter out fraud, thereby protecting publishers and fostering trust among advertisers. With features for real-time bidding, private marketplace (PMP) transactions, and deal ID management, all operations can be efficiently conducted from a single platform. It also accommodates multi-device video advertising, maximizing reach across desktop, mobile, and over-the-top (OTT) platforms. Techniques for optimizing page-level yield are utilized to enhance revenue, while the system gathers detailed user behavior and attention metrics for each individual page (URLs) instead of merely aggregating data at the domain level. This collected data is employed to formulate comprehensive indexes that evaluate page attention, pinpoint trending content, and forecast ad performance, thus providing an all-encompassing view of user interaction with advertisements. In doing so, it empowers advertisers with actionable insights, enabling them to refine their strategies for better targeting and engagement.

Magnite is recognized as the leading independent platform for sell-side advertising in the world. We are dedicated to supporting your success across diverse channels and formats, customized to fit your unique requirements. Our strategy is distinctly collaborative; instead of competing with you, we partner with you, granting you full access to our advanced technology and knowledgeable teams who help you stay ahead in the market. With our extensive experience, we provide invaluable insights, while our independence guarantees that you receive impartial guidance without any hidden fees or obstacles, allowing your investments to yield greater returns. By collaborating with us, you benefit from our expansive global presence, strong brand protection, and sophisticated tools designed to connect you with your target audiences, regardless of their location. Magnite (NASDAQ: MGNI) combines the programmatic strengths of Rubicon Project with the streaming capabilities of Telaria, allowing publishers to effectively monetize their content across various platforms, such as desktop, mobile, audio, and connected TV. This all-encompassing approach ensures that content creators can fully realize their revenue potential while crafting engaging experiences for their audiences, ultimately fostering a thriving ecosystem for both advertisers and publishers alike.

Sonobi functions as an autonomous technology company dedicated to consumers, creating a fair and equitable media marketplace that enables direct interactions between advertisers and individuals. Its JetStream technology is transforming traditional advertising by moving away from impression-based frameworks to those focused on individual consumer engagement. By partnering with the top 250 premium media properties recognized by comScore in collaboration with Fortune 500 companies, Sonobi's JetStream platform promotes direct partnerships between publishers and marketers, allowing them to craft and execute highly effective communication campaigns aimed at the essential target — the consumers themselves. This groundbreaking platform eliminates unnecessary intermediaries in the advertising technology sector, greatly improving transparency and efficiency in media campaign execution. JetStream also enhances consumer engagement during critical moments and provides publishers and advertisers with sophisticated forecasting, planning, and activation tools necessary for identifying high-value consumers throughout the open web. In this way, Sonobi is not merely reshaping the advertising landscape; it is also ensuring that interactions with consumers are not only more significant but also more relevant, thereby fostering a more personalized advertising experience. This focus on improving consumer relevance marks a significant shift in how advertising can be approached in the digital age.

Elevate your income and reduce latency effortlessly through a unified connection to our server-to-server marketplace. Our advanced auction analytics guarantee that the top bid always triumphs, with no costs for publishers and just a nominal fee of $0.01 CPM for bidders. Work more efficiently with your preferred collaborators, including Amazon, while also tapping into a network of over 50 additional buyers. By initiating a single ad request from your website or application, the Transparent Ad Marketplace handles everything on the server side, simplifying the process for you. You can take advantage of exclusive demand from Amazon and utilize our expertise in creating scalable systems. A straightforward SDK setup enables all demand partners to vie for ad space at the same time. Seamlessly integrate with ad-tech solutions designed to propel your business forward, requiring no extra development efforts and offering dedicated assistance from APS. Effortlessly broaden your partner network with our turnkey monetization solution tailored for publishers of any size. To start using TAM, all you need is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), paving the way for increased profitability. This innovative system not only streamlines ad management but also maximizes your revenue potential while providing you with the support necessary to thrive in the competitive ad landscape. Overall, the ease of use combined with robust features makes it an ideal choice for enhancing your advertising strategy.

Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.

We combine technology, data, creativity, and service to improve both performance and efficiency within the interconnected realms of CTV, linear, and digital media. Our platform reduces the financial and operational challenges brought on by unnecessary intermediaries, tackles fragmentation issues, and offers outstanding consultative support, which is always available to guide you through the ever-changing landscape of privacy and technology. The Nexxen technology stack provides solutions designed for each stage of the supply chain journey—from planning and activation to optimization and measurement—allowing clients to use each component independently based on their specific needs. This adaptability guarantees that clients can effectively modify their strategies, thereby maximizing their potential in a rapidly shifting market landscape, and supports them in achieving their goals more efficiently.

We specialize in providing fully in-house developed advertising technology solutions specifically designed to tackle the key challenges encountered by publishers and advertisers on a global scale. Our innovative products emphasize user privacy while aiming to increase revenue for publishers and maximize return on investment for advertisers. With an exclusive design platform and a passionate team of talented designers and creative minds, we create eye-catching advertisements that differentiate themselves in the crowded ad tech market. Discover unmatched creativity that is not available anywhere else in the sector, alongside strategic ad placements in top-tier media outlets worldwide. Our methodology prioritizes privacy, focusing on empowering high-quality media to effectively expand their revenue streams. By leveraging prominent placements in esteemed media channels, we help you reach your target audience broadly, lifting your brand's visibility significantly. Furthermore, our EXTE Hubs feature specialized sets of solutions, all crafted in-house, designed to address particular needs within the advertising technology arena. Employing our advanced machine learning technology, we can precisely pinpoint target audiences and deliver tailored messages that resonate deeply with users, ensuring your advertising initiatives are both impactful and engaging. In the fast-paced digital landscape of today, our dedication to innovation and privacy is fundamental to our mission, driving us to continually enhance our offerings and redefine advertising standards. Our relentless pursuit of excellence positions us to lead the way in a dynamic industry.

Microsoft Monetize is a strategic platform created to optimize inventory management and address a variety of buyer needs, enabling you to fully leverage the potential of your inventory. It provides a cohesive method for handling inventory and demand across multiple types of transactions, channels, and formats. With its robust analytics and data capabilities, the platform aids in effectively maximizing the value of your inventory. Its distinct emphasis on both buyers and sellers encourages varied demand and scalability. Additionally, it strengthens your business with a comprehensive supply-side solution that supports cross-channel monetization while offering critical insights. By gaining control over your entire advertising sales process, from strategic planning to execution, you benefit from a clear and transparent ad-serving solution that improves operational efficiency. This all-encompassing strategy ensures that you remain competitive in a fast-paced market landscape, allowing you to adapt and thrive amidst ongoing changes. Ultimately, Microsoft Monetize positions your business to seize new opportunities and harness growth in an increasingly digital world.

Media.net is recognized as a leading global sell-side platform that connects publishers, advertisers, and users while fostering a fair and open web environment. It offers a wide range of monetization strategies, including display, native, and video advertising, aimed at maximizing revenue for content creators. The platform's innovative ad formats utilize contextual targeting methods to show pertinent advertisements based on the surrounding content, effectively eliminating the reliance on cookies. Advertisers gain direct access to premium inventory, enabling them to target specific audiences at various stages of the marketing funnel. Furthermore, Media.net's sophisticated AI-powered yield optimization tools and comprehensive control panel allow publishers to gain an in-depth view of their monetization strategies. Partnerships with leading verification and measurement firms enhance the ability to assess campaign effectiveness accurately. With a dedicated team of over 500 engineers, Media.net is committed to continuous innovation and growth as it navigates the rapidly changing digital landscape. Their proactive approach to market fluctuations reinforces their position as a leader in the industry while also setting a standard for others to follow.

Adtelligent empowers publishers by fostering technology independence, enabling them to connect with demand seamlessly while avoiding hidden fees and preserving their revenue. Our platform is equipped with strong ad serving features, innovative header bidding options, and a variety of tools that facilitate alternative routes for buyers. With a focus on maximizing revenue and streamlining integration, we have developed an open platform specifically aimed at managing Header Bidding efficiently. Although the advancements in programmatic advertising and data utilization have significantly enhanced efficiency for advertisers, they have also imposed substantial costs on media owners. In their quest for revenue growth, many publishers have sacrificed their independence, forming intricate partnerships with demand partners and intermediaries. This transition has caused publishers to lose oversight over the sale of their audience to prospective buyers, threatening the core principles of their business model. Additionally, by prioritizing immediate profits through these partnerships, publishers may jeopardize their long-term viability and financial health in an ever-changing digital environment. Ultimately, it is crucial for publishers to reclaim control and navigate this landscape with strategies that ensure lasting success.

Imonomy was founded on the belief that images can create profound connections among online users in ways that are both engaging and impactful. By merging semantic programming with contextual analysis and leveraging extensive Big Data analytics, we have crafted an advanced In-Image platform that enhances the ecosystem for publishers, advertisers, and users. Our goal is to tap into every image on the internet to extract significant value from them. We firmly believe that thriving in the digital space depends on meeting the needs of the three core market players: publishers, advertisers, and users. The success of our image solutions for these groups ultimately magnifies the achievements of each participant. Overlooking even one stakeholder could threaten the stability of the others involved. Continuously meeting the unique requirements of each group in such a rapidly changing landscape is a formidable challenge, yet it's a challenge we wholeheartedly welcome. By navigating these complexities, we strive to create a triumvirate of successes that uplifts the entire industry ecosystem. This comprehensive strategy guarantees that the innovations we make in image technology resonate positively with every participant in the digital realm, fostering collaboration and shared growth.

REXRTB stands out as an advanced Ad Serving System specifically designed for both media buyers and sellers seeking optimal results. Its comprehensive toolkit caters to the needs of supply and demand partners alike, enhancing the management and oversight of advertising media and assets. The platform supports a diverse range of formats, channels, and models, making it adaptable to various advertising strategies. Recently, REXRTB has rolled out an innovative ad serving technology that integrates all the crucial features commonly found in third-party solutions. Through its Supply-Side Platform (SSP), supply partners can effectively showcase their traffic while easily connecting to numerous demand-side platforms. All OpenRTB formats are available, including Display, Mobile, Video, Native, and Popunder/Popup ads. The user-friendly dashboard provided by REXRTB empowers supply partners to manage their inventory with ease, thereby optimizing revenue by delivering the most relevant ads. Users also have the option to create a customized SSP that aligns with their specific business goals. Furthermore, REXRTB's White Label Demand-Side Platform (DSP) enables users to develop and manage multiple campaigns, perform real-time analyses and optimizations, and gain a thorough understanding of campaign performance metrics. This extensive feature set establishes REXRTB as a holistic solution for enhancing advertising efficiency and effectiveness in a competitive landscape. In an ever-evolving digital marketplace, REXRTB remains committed to continuous improvement and innovation, ensuring that its users stay ahead of industry trends.

We continuously aim to push the boundaries of creativity and effectiveness in delivering top-tier advertising solutions. Since Devil was founded in 2010, we have significantly enhanced our offerings to feature state-of-the-art formats that facilitate extensive interactions across various screens and channels, all powered by sophisticated data analytics. Expand your advertising reach to influential AOL Owned & Operated platforms and leverage collaborations with prominent third-party publishers. By utilizing programmatic and data-driven advertising solutions through ONE by AOL: Display and Video, you can boost performance, gain rapid access to in-depth analytics, and enhance economic efficiencies alongside workflow processes. Our unwavering dedication to innovation guarantees that we remain at the forefront of the ever-evolving advertising industry, ready to meet the challenges of tomorrow. This commitment empowers our clients to achieve their goals effectively and efficiently.

The All-Inclusive Advertising Solution is a software suite tailor-made for both advertisers and agencies. This comprehensive array of interconnected tools allows you to identify, track, and engage with your desired audience across multiple platforms. Our advertising technology platform is distinguished by its unparalleled transparency and accessibility in the current market. Each individual component is not only equipped with powerful features but also collaborates seamlessly with other elements in our advertising network to deliver exceptional results. Moreover, our flexible model allows for integration with other leading technologies and services, ensuring you achieve the best possible performance. With a strong international footprint, we offer customized support while being acknowledged as one of the largest privately-owned independent firms in the global advertising technology landscape. This rare blend of local insight and worldwide connectivity truly differentiates us within the competitive industry. With our commitment to innovation and client satisfaction, we continue to evolve to meet the ever-changing needs of our clients.

Introducing the Zeta SSP, a cutting-edge platform crafted to connect publishers with Zeta's broad selection of brands and advertisers through direct supply partnerships. It boasts features such as IAB standard category blocking, advertiser blocking specific to domains, and custom optimizations tailored for various ad formats and sizes, allowing users to significantly enhance their advertising strategies. By leveraging in-depth performance metrics, demand buying intelligence, and accurate filtering options, users can refine their approaches effectively. The Zeta SSP employs our exclusive DSP alongside established partnerships with leading digital marketers and third-party DSPs to maximize demand for your inventory, driving substantial revenue growth. Additionally, users will enjoy dedicated account management and a variety of support channels to assist them. Furthermore, by utilizing our Disqus network, you can retain ownership of your user data while creating a strong authentication framework in preparation for the upcoming cookie-less future. The implementation process is not only efficient but also straightforward, featuring direct integrations for Prebid, oRTB, and VAST, which guarantees a seamless transition for all your advertising requirements. This comprehensive approach not only enhances operational efficacy but also empowers your business to thrive amidst the swiftly changing digital landscape, ensuring you remain competitive and innovative.

Auxo Ads, a product of Cyber Media Research and Services Limited (CMRSL), is an advanced supply side platform (SSP) that leverages AI and machine learning technology to enhance ad bidding for publishers while ensuring a seamless user experience. By utilizing Auxo Ads, publishers can effectively optimize their advertising inventory, thus boosting their revenue through both programmatic and high-quality direct orders. The platform empowers publishers to efficiently manage their ad inventory, catering to the needs of direct programmatic buyers and various ad networks simultaneously. Additionally, publishers benefit from a comprehensive reporting system that offers in-depth analytics, enabling them to make informed decisions to maximize their revenue potential. With its innovative features, Auxo Ads stands out as a vital tool for any publisher seeking to navigate the complexities of digital advertising.

AdMedia offers a robust advertising network that connects brands with over 200 million U.S. users through various solutions such as search, native, contextual, mobile, video, shopping, and remarketing. The platform emphasizes brand safety, transparency, and performance-driven traffic by leveraging first-party data and partnering with select publishers. In addition, AdMedia supports extensive campaign management, which includes maintaining accounts, optimizing performance, and providing detailed reporting to help advertisers effectively engage users across multiple devices and channels, even extending their reach to Facebook users beyond the platform. The company collaborates with top tracking services to improve return on investment while meeting a range of advertising goals. Careful selection of publishers and partnerships is made to ensure brand safety, providing complete transparency regarding traffic origins. With comprehensive management, optimization, and reporting processes established, our primary objective is to prioritize your satisfaction and performance, enabling seamless tracking of your campaign's achievements. Furthermore, we are committed to refining our strategies based on client feedback to enhance your overall advertising experience and ensure that we meet your evolving needs.

SmartyAds provides a comprehensive programmatic solution designed to simplify the advertising process for both publishers and advertisers alike. After more than seven years of development, it now encompasses all essential tools required for successful campaigns, including Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), Data Management Platforms (DMP), and White Label Solutions. With these integrated platforms, users can efficiently manage their advertising strategies by focusing on specific audiences, locations, and trading methods. This streamlined approach significantly enhances the speed at which users can reach their advertising objectives. Ultimately, SmartyAds empowers clients to maximize their campaign potential in a competitive market.

We are raising the bar in the digital advertising space. As a fully integrated programmatic advertising platform, we bring integrity, transparency, and ethical standards to the landscape, tackling major issues that the industry encounters. Our approach is designed not only for present-day performance but also to pave the way for future advancements. We remain in a constant state of innovation, swiftly adapting to our clients' needs with flexibility, promptness, simplicity, and extensive knowledge, all focused on maximizing value and operational efficiency. EMX is recognized as a leading global and independent supply source, serving as the access point for programmatic advertising purchases on CTV, Video, and Display across various screens and devices. By linking sellers to a worldwide advertising ecosystem, EMX employs our proprietary marketing technology, enabling you to enhance your advertising inventory returns across multiple formats and platforms while ensuring complete control and transparency. Our dedication to excellence keeps us at the leading edge of the ever-changing industry landscape. Furthermore, we believe that fostering strong partnerships with our clients is essential to navigating the complexities of the digital advertising world effectively.

Attain success in your business endeavors by forming genuine connections with people in an efficient manner during ideal moments. Engage with more than one billion specific users via leading publishers on the premier native discovery platform. Develop unique and relevant advertising experiences by utilizing insights into user behavior alongside a variety of creative possibilities offered by Taboola. Achieve your marketing objectives by improving visibility, securing valuable leads, and encouraging meaningful online interactions with customers. This approach not only boosts your market presence but also enhances your overall impact within your industry. Building strong relationships is key to long-term success in any business landscape.

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

Qortex.ai is a private company specializing in video advertising, analytics, and artificial intelligence solutions. Their Intelligent Video Analytics (IVA) technology enables users to effectively search, categorize, correlate, and curate important video segments on a large scale, regardless of time, volume, context, or language barriers. Moreover, Qortex's supply-side platform (SSP) combines programmatic advertising with contextual targeting and AI features, offering monetization and ad-serving tools that use AI to showcase relevant advertisements across diverse video content. This cutting-edge strategy not only improves the user experience but also optimizes the efficiency of advertising efforts, making it a valuable asset in the competitive media landscape. As a result, Qortex.ai is transforming the way businesses engage with video content and advertising.

VYADD s.r.o. operates as a specialized programmatic platform designed for mobile advertisers and publishers, having made its mark in the mobile sector since 2017, with its base located in Prague, Czech Republic. The firm offers a range of programmatic solutions such as Open RTB integration, an eCPM framework, and XML integration for push traffic, in addition to a CPC model. Currently, VYADD is prioritizing the enhancement and growth of its own Supply-Side Platform (SSP) and Real-Time Bidding (RTB) marketplace, which is aimed at bolstering its competitive position within the industry. This strategic focus on development underscores the company’s dedication to remaining agile in the ever-evolving realm of mobile advertising, as it seeks to innovate and respond to emerging trends. Moreover, VYADD's initiatives reflect a broader commitment to delivering value and efficiency to its clients in a rapidly changing digital landscape.

With over twenty years of experience in delivering value to both digital and traditional publishing sectors, we are well-positioned to elevate a variety of opportunities that encourage transformation and support project execution. Our solution features a cross-platform order management system combined with customized ad-sales modules tailored for salesforce.com, which includes sales funnel planning, personalized interfaces, and financial integration. COMS is compatible with all leading CRM systems, such as SFDC. It’s important to acknowledge that billing is frequently overlooked in many workflows. This insight inspired us to develop a financial management and accounts receivable module specifically designed to accommodate the distinct workflows of publishers. It integrates seamlessly with top ERP systems like Oracle, SAP, and QuickBooks, enabling a cohesive invoice that encompasses both traditional and digital components. To guarantee that your billing and reporting data are in perfect harmony, the Audience Platform consolidates all your information into a single framework, ensuring impeccable alignment between reporting and billing across multiple platforms. Consequently, this all-encompassing strategy not only streamlines operations but also significantly boosts efficiency for publishers while facilitating growth in their business models.

WaardeX SSP monetization software empowers publishers to generate revenue from their content across various websites and applications. It is accessible for major market platforms, encompassing desktop, mobile, and native formats across all types of devices, ensuring a broad reach and effective monetization strategies.