List of the Top 3 Supply-Side Platforms (SSP) for Google Display & Video 360 in 2026

Criteo Commerce Grid distinguishes itself as the first SSP meticulously crafted to connect supply from commerce-oriented publishers with discerning demand. By merging access to top-tier inventory with extensive real-time commerce analytics, Commerce Grid enables buyers to execute tailored, performance-oriented agreements across a range of formats, such as display, video, CTV, and native advertising. Advertisers gain from optimized deals driven by results, transparent supply chains, and seamless activation within their preferred DSPs. For publishers, Commerce Grid boosts revenue by integrating inventory with data that signifies commerce intent, all while maintaining trust and control over their assets. This unique combination of high-quality supply, accurate audience targeting, and automation equips marketers to attain quantifiable results throughout the entire sales funnel, ensuring that publishers receive fair remuneration for their efforts. Furthermore, the platform's innovative features create a more streamlined advertising landscape, ultimately enhancing collaboration and profitability for both advertisers and publishers. In conclusion, Criteo Commerce Grid is reshaping the advertising ecosystem by facilitating mutually beneficial relationships between all parties involved.

Xandr, a branch of Microsoft, operates as a global advertising company that provides a technology-driven platform enriched with data, designed to foster a marketplace for premium advertising. This cutting-edge platform is dedicated to optimizing returns for both advertisers and publishers, while steadfastly adhering to the ideals of an open marketplace and championing the global open web. Among the key products offered by Xandr are Invest DSP, Monetize SSP, and Curate, all of which enable advertisers to connect effectively with their desired audiences and assist publishers in boosting their revenue. With a strong worldwide presence, Xandr is strategically positioned as a vital partner for brands aiming to expand their international reach and enhance audience engagement. As the dynamics of digital advertising continue to shift, Xandr is determined to evolve its offerings in order to align with the ever-changing demands of the marketplace and ensure continued success for its clients. This adaptability reflects their commitment to innovation and excellence in the advertising sector.

Media.net is recognized as a leading global sell-side platform that connects publishers, advertisers, and users while fostering a fair and open web environment. It offers a wide range of monetization strategies, including display, native, and video advertising, aimed at maximizing revenue for content creators. The platform's innovative ad formats utilize contextual targeting methods to show pertinent advertisements based on the surrounding content, effectively eliminating the reliance on cookies. Advertisers gain direct access to premium inventory, enabling them to target specific audiences at various stages of the marketing funnel. Furthermore, Media.net's sophisticated AI-powered yield optimization tools and comprehensive control panel allow publishers to gain an in-depth view of their monetization strategies. Partnerships with leading verification and measurement firms enhance the ability to assess campaign effectiveness accurately. With a dedicated team of over 500 engineers, Media.net is committed to continuous innovation and growth as it navigates the rapidly changing digital landscape. Their proactive approach to market fluctuations reinforces their position as a leader in the industry while also setting a standard for others to follow.