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What is ADEX?

ADEX is a comprehensive platform that focuses on fighting ad fraud and invalid traffic (IVT), catering to the needs of advertisers, ad networks, performance marketers, and publishers. It boasts the capability to process and analyze over 2 million traffic events per minute, assessing each event in real time and classifying them into three categories: Good, Warning, or Alert. Its notable features include: - Detection of various types of invalid traffic, such as bots, click farms, data center IPs, and device emulators - Automatic rerouting of questionable traffic away from designated landing pages - A dynamic dashboard that offers sophisticated filtering options alongside blacklisting functionalities - A customizable report generation tool that assists in challenging charges imposed by traffic providers - Seamless integration options through JS Tag, Redirect, and iFrame, which streamline the setup process without requiring an engineering team ADEX is IAB TCF certified, a proud member of IAB Hellas, and appears on the Google Vendors List. Furthermore, it was honored with the Cyber Security Excellence Awards in 2025, highlighting its dedication to outstanding cybersecurity practices. With its extensive array of features, ADEX equips users with the necessary tools to effectively protect their advertising investments while navigating the complexities of digital marketing. This robust platform not only enhances the security of ad campaigns but also fosters a transparent advertising ecosystem.

What is 42matters?

Explore the largest repository of mobile applications and their respective publishers, where you can analyze a variety of metrics such as download figures, SDK integrations, and counts of monthly active users. Keep track of and compare both iOS and Android apps and games, while scrutinizing your competition and exploring niche markets to maintain a competitive edge for your own applications. Make the most of our extensive suite of APIs to obtain near real-time insights into app metadata, performance metrics, integrated technologies, and a wide range of additional valuable data points. With file feeds optimized for seamless data ingestion, you will consistently have access to the most current information from leading mobile and connected TV (CTV) app stores. Utilize the industry's most accurate app intelligence solutions to refine ad targeting, enhance the value of ad impressions, and effectively tackle ad fraud. By leveraging app intelligence sourced from millions of mobile and CTV applications and publishers, you can broaden your sales pipeline and boost your revenue. Create highly targeted lists of app publisher leads that are ready for export in CSV format, while utilizing the best tools available for thorough market research and competitive analysis. With these insights at your fingertips, you can tailor your strategies and ensure you remain competitive in the ever-changing app ecosystem, adapting swiftly to emerging trends and user preferences. This holistic approach will empower your business to thrive amidst fierce competition and rapid technological advancements.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Tires selected after account registration

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

ADEX

Company Location

Cyprus

Company Website

adex.com

Company Facts

Organization Name

42matters

Company Website

42matters.com

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Market Intelligence

Not specified

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