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What is Accenture Cloud Trade Promotion Management?

The rise of global competition has posed significant challenges for companies striving to succeed in today’s market environment. In order to improve sales effectiveness, businesses are now prioritizing deeper engagement with customers, channels, shoppers, and consumers alike. Historically, firms in the consumer product industry have encountered an overwhelming array of solutions aimed at optimizing their front office functions. To address this issue, Accenture and Salesforce are collaborating to develop a comprehensive engagement platform that integrates Salesforce’s strengths with Accenture’s extensive knowledge in the consumer goods field. By leveraging Accenture Cloud Trade Promotion Management, businesses can effectively plan and implement promotional strategies while gaining valuable insights into their trade investments and profitability metrics. Furthermore, Accenture Cloud Retail Execution empowers management and field sales personnel to carry out more accurate and compliant promotional initiatives, thereby enhancing outcomes in a fiercely competitive market. This integrated strategy not only simplifies operational processes but also significantly improves the customer journey, fostering greater loyalty and satisfaction among consumers. In turn, this approach may lead to increased market share and sustained growth for participating businesses.

What is Accenture Cloud Retail Execution?

The increasing intensity of global competition has presented significant obstacles for businesses seeking success in today's market. In response, companies are emphasizing the importance of fostering deeper and more meaningful connections with their customers, distribution channels, and consumers to enhance sales performance. Historically, those in the consumer products industry have faced an overwhelming array of solutions within their front office operations. To address this complexity, Accenture and Salesforce are collaborating to develop a cohesive engagement system for sales processes that leverages Salesforce’s technology alongside Accenture’s extensive knowledge in the consumer goods sector. With the introduction of Accenture Cloud Trade Promotion Management, businesses can effectively plan and execute promotional initiatives while gaining valuable insights into trade investments, expenditure, and overall profitability. Furthermore, Accenture Cloud Retail Execution enables both management and field sales personnel to implement targeted and compliant promotions, thereby improving their presence in the market. By combining their strengths, this partnership aims not only to simplify operations but also to foster sustainable growth in an increasingly competitive environment, ensuring businesses can adapt and thrive in the face of ongoing challenges. Ultimately, the goal is to create a more efficient framework that supports long-term success for organizations navigating this complex landscape.

Media

Media

Integrations Supported

Callsign
CipherTrust Data Security Platform
SafeNet Trusted Access
Splunk User Behavior Analytics
iSecurity AP-Journal
Consensus Harmony
OpenText Core Content Management
Oracle Digital Assistant
Oracle Partner Relationship Management
StereoLOGIC
iSecurity Audit

Integrations Supported

Callsign
CipherTrust Data Security Platform
SafeNet Trusted Access
Splunk User Behavior Analytics
iSecurity AP-Journal
Cisco Kinetic
Cisco Prime Network
Informatica Enterprise Data Catalog
Per Angusta
VLinkCare

API Availability

API Availability

Has API

Pricing Information

$120 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce AppExchange

Company Location

United States

Company Website

www.accenture.com/us-en/services/cloud/cloud-solutions

Company Facts

Organization Name

Accenture Cloud

Date Founded

1989

Company Location

United States

Company Website

www.accenture.com/us-en

Categories and Features

Categories and Features

Retail Execution

Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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