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What is Act-On?
Act-On simplifies the process of cultivating enduring customer relationships while also enabling the measurement of marketing effectiveness. This award-winning cloud-based marketing automation platform is designed to support businesses in enhancing their brand visibility, generating demand, and nurturing customer connections. Unique in its offering, Act-On provides a consolidated workspace that integrates various marketing tools into a single application, facilitating an enhanced customer experience overall. With web visitors making quick decisions about their online presence within the initial 20 seconds, Act-On’s AI feature, Act-On InSite, plays a crucial role in maintaining visitor engagement by providing swift, precise, and tailored content that meets their specific needs, thereby converting casual visitors into viable sales leads. By utilizing such innovative technology, businesses can significantly boost their marketing strategies and improve overall customer satisfaction.
What is Altcraft?
The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises.
Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles.
**FEATURES**
- Gather comprehensive customer profiles that include a complete history of interactions.
- Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems.
- Deliver 360-degree analytics on customer profiles.
**Automate Marketing Workflows**
- Manage customer journeys effectively with tools for A/B/n testing.
- Personalize content for targeted campaigns.
- Utilize both static and dynamic segmentation for better audience targeting.
- Track web and messaging events and enable transactional messaging.
- Benefit from an intuitive email builder that makes creating emails easy and efficient.
**Engage Through Digital Channels**
- Communicate with customers through various messengers and SMS marketing.
- Utilize rich mobile notifications and web push messages.
- Leverage banners, social media, and other custom channels for promotion.
- Create and manage forms for data collection.
**Real-Time Analytics**
- Set pixel goals for tracking conversions.
- Conduct cohort analysis to understand customer behavior over time.
- Generate audience growth reports to measure engagement.
- Visualize interactive conversion funnels for a clearer understanding of user journeys.
- Compile summary reports to evaluate performance effectively.
With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.
Integrations Supported
Facebook
Adobe Marketo Measure
DataMatch
IBM API Connect
Integry
Ion by Rock Content
Knak
LinkedIn
LiveChat
Macaw AMS
Integrations Supported
Facebook
Adobe Marketo Measure
DataMatch
IBM API Connect
Integry
Ion by Rock Content
Knak
LinkedIn
LiveChat
Macaw AMS
API Availability
Has API
API Availability
Has API
Pricing Information
$900.00/month
Free Trial Offered?
Free Version
Pricing Information
$300/mo
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Act-On Software
Date Founded
2008
Company Location
United States
Company Website
www.act-on.com
Company Facts
Organization Name
Altcraft Platform
Date Founded
2015
Company Location
Russia
Company Website
www.altcraft.com/en/
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Conversational Marketing
Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat
eCommerce Marketing
AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Email Template Design
A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor
Employee Advocacy
Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions
Landing Page
A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing
2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
Social Media Management
Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Email Template Design
A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Push Notifications
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
SMS Marketing
2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win