ActionKit vs. ActBlue Field Tools

Enhance your online organizing, advocacy, and fundraising initiatives with leading-edge tools recognized across the industry. ActionKit is favored by progressive organizations of every scale worldwide, addressing vital matters such as climate change, gun control, emergency response, and social justice. Through rigorous testing and learning, we have optimized the deployment of features like personalized outreach, targeted segmentation, tracking sources, referral systems, improved designs, customized requests, A/B testing, among others. Our straightforward guidance makes it easy to initiate key elements, from launching new petition pages to activating urgent action alerts and fundraising campaigns. For those with more complex requirements, we offer advanced capabilities and customizable features that cater to your unique needs. Our dedication to ongoing enhancement is evident in our regular updates, which incorporate new functionalities, resolve issues, and bolster infrastructure, frequently influenced by insights from our user community. By selecting ActionKit, you empower your organization to remain at the cutting edge of advocacy and engagement practices, ensuring that you can effectively address the challenges facing your community. With ActionKit, you will not only keep pace with current trends but also lead the way in innovative approaches to social change.

ActBlue Field Tools is a digital organizing and engagement platform designed for campaigns, advocacy organizations, nonprofits, unions, and other movement-building organizations. Formerly Impactive, the platform brings texting, calling, fundraising, canvassing, voter registration, volunteer mobilization, and supporter engagement into one system. Organizations can use ActBlue Field Tools to run peer-to-peer texting programs, send broadcast messages, manage phone banks, organize relational outreach, collect custom forms, and mobilize volunteers. Peer-to-peer texting allows volunteers to conduct high-volume one-to-one conversations with voters, supporters, donors, or members. Broadcast texting helps teams communicate with opted-in audiences using donation links, event reminders, calls to action, and other timely updates. The phone banking tools include a predictive dialer, patch-through calling, and access through mobile or web workflows. Relational organizing features let volunteers reach friends, family, and personal contacts through text, email, phone calls, social DMs, assigned contact outreach, and open canvassing. The platform also supports custom voter registration, canvassing, SMS fundraising, social media amplification, and volunteer action programs. Program management capabilities include teams, leaderboards, segmentation, targeting, volunteer management, integrations, data, and reporting. ActBlue Field Tools is built for organizations that need reliable infrastructure during major mobilization moments, including GOTV, fundraising pushes, member growth campaigns, issue advocacy, and events. By combining digital outreach, relationship-driven mobilization, fundraising, calling, texting, canvassing, and program management, ActBlue Field Tools helps organizations scale communication and action from one platform.