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What is Adloox?

Adloox is recognized as the leading independent ad verification platform in Europe, dedicated to safeguarding advertisers, agencies, and various buy-side services from complex ad fraud while ensuring that ads are both viewable and placed in secure brand environments. The platform offers a comprehensive suite of features designed to optimize programmatic advertising campaigns, including fraud protection, brand safety measures, attention measurement, and detailed analytics. Adloox seamlessly integrates with major Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and social media channels, such as Google Display & Video 360, Meta, Microsoft Xandr, and The Trade Desk. Its services cater specifically to the requirements of advertisers, agencies, and publishers, providing them with crucial resources to safeguard their media investments, overcome media buying challenges, and protect their online assets for sustained monetization. The company’s commitment to transparency and operational efficiency is underscored by its educational center, which offers indispensable resources for navigating the intricacies of programmatic ad fraud. Furthermore, Adloox's continuous adaptation to emerging challenges in the digital advertising realm solidifies its reputation as a reliable ally in the industry, ensuring clients remain ahead of the curve. This proactive approach not only enhances client trust but also fosters a more secure advertising ecosystem overall.

What is AdMetr?

AdMetr serves as a digital ad verification tool tailored for advertisers seeking to oversee their marketing initiatives across multiple platforms, including websites, mobile apps, and connected television. The platform collects information on impressions, clicks, and conversions via campaign pixels or optional creative integrations, classifying this data into traffic categories such as CLEAN, SIVT, or GIVT. With a user-friendly interface, AdMetr provides real-time reporting, enabling users to analyze detailed metrics segmented by campaign, domain, placement, environment, and other pertinent criteria, while also offering data export capabilities in CSV format. Furthermore, it evaluates crucial performance indicators, including viewability, reach, frequency, video completion rates, clicks, conversions, and post-view conversions. By employing behavioral analysis alongside sophisticated machine-learning algorithms, the platform proficiently identifies automated traffic, fraudulent activities, click injection, domain spoofing, ghost sites, and various other anomalies in traffic. Advertisers can commence their journey by integrating a pixel into an ongoing campaign, with the possibility of advancing their configurations through more complex creative or JavaScript integrations as their requirements change. This adaptability allows advertisers to align their verification strategies with the evolving challenges of contemporary digital advertising, ensuring they are well-equipped to navigate the intricacies of the advertising ecosystem. As a result, AdMetr empowers advertisers to maintain transparency and trust in their digital campaigns.

Media

Media

No images available

Integrations Supported

Adform
Amazon Ads
Basis DSP
Flashtalking
FreeWheel DemandSuite
Google Ad Manager
Google Display & Video 360
Magnite
Meta AI
OpenX
Outbrain
Peer39
Prebid
PubMatic
Taboola
Teads
The Trade Desk
Xandr

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing depends on campaign scope and integration level. A pilot is included in the contracted service price and is not sold separately.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Adloox

Date Founded

2009

Company Location

United States

Company Website

www.adloox.com

Company Facts

Organization Name

TRAFFIC JAM

Date Founded

2025

Company Location

Armenia

Company Website

admetr.io

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

Categories and Features

Ad Fraud Detection

Not specified

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