Ratings and Reviews 2 Ratings
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What is Adobe Advertising Cloud?
                At the crossroads of programmatic advertising and media, Adobe distinguishes itself with a robust independent advertising platform that effortlessly integrates and automates all facets of media, screens, data, and creativity on a grand scale. This development signals a departure from fragmented media strategies, as automated media procurement through a demand-side platform (DSP) becomes crucial for organizations looking to elevate their digital marketing approaches. A well-chosen DSP can offer the necessary competitive advantage for executing your strategies both efficiently and cost-effectively, while also facilitating accurate result forecasting and creating delightful experiences for your audience. Recognized consistently as a Leader in the field by Forrester, Adobe Advertising Cloud exemplifies a dedication to delivering exceptional service. Discover how we can help you carve out your own path to market leadership. Utilizing a unified demand-side platform enhances the visualization of an omni-channel strategy; with Adobe Advertising Cloud DSP, you can tap into a vast, agnostic inventory of advertisements across multiple media channels, paired with a comprehensive toolkit for ensuring quality and precise measurement. This combination empowers you to reach your advertising objectives more successfully while fostering an environment that encourages collaboration and innovation. Embrace the future of advertising where all components function in unison for optimal effectiveness and influence.
            
        
            What is Adelphic?
                Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.
            
        
            Integrations Supported
            
                
    Acxiom Real Identity
            
            
        
        
    
        
        
            
                
    Adobe Analytics
            
            
        
        
    
        
        
            
                
    Adobe Campaign
            
            
        
        
    
        
        
            
                
    Dataviso Roadmaps Planner
            
            
        
        
    
        
        
            
                
    Digimarc Discover
            
            
        
        
    
        
        
            
                
    Eyeota
            
            
        
        
    
        
        
            
                
    Factori
            
            
        
        
    
        
        
            
                
    FreeWheel Beeswax
            
            
        
        
    
        
        
            
                
    Instant-Mail
            
            
        
        
    
        
        
            
                
    Intuizi
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations Supported
            
                
    Acxiom Real Identity
            
            
        
        
    
        
        
            
                
    Adobe Analytics
            
            
        
        
    
        
        
            
                
    Adobe Campaign
            
            
        
        
    
        
        
            
                
    Dataviso Roadmaps Planner
            
            
        
        
    
        
        
            
                
    Digimarc Discover
            
            
        
        
    
        
        
            
                
    Eyeota
            
            
        
        
    
        
        
            
                
    Factori
            
            
        
        
    
        
        
            
                
    FreeWheel Beeswax
            
            
        
        
    
        
        
            
                
    Instant-Mail
            
            
        
        
    
        
        
            
                
    Intuizi
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
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                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
www.adobe.com/advertising/adobe-advertising-cloud.html
Company Facts
Organization Name
Viant
Date Founded
1999
Company Location
United States
Company Website
www.adelphic.com
Categories and Features
Campaign Management
                                        Channel Management
                                        
                                    
                                    
                                    
                                        Contact Database
                                        
                                    
                                    
                                    
                                        Email Marketing
                                        
                                    
                                    
                                    
                                        Event Triggered Actions
                                        
                                    
                                    
                                    
                                        Lead Management
                                        
                                    
                                    
                                    
                                        Multi-Campaign
                                        
                                    
                            
                        Social Media Advertising
                                        Ad Buying
                                        
                                    
                                    
                                    
                                        Ad Creation
                                        
                                    
                                    
                                    
                                        Bulk Advertising
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Collaboration Tools
                                        
                                    
                                    
                                    
                                        Comment / Reply Moderation
                                        
                                    
                                    
                                    
                                        Digital Asset Management
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                                    
                                    
                                        Retargeting
                                        
                                    
                                    
                                    
                                        Roles / Permissions
                                        
                                    
                            
                        Categories and Features
Advertising Agency
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Collaboration
                                        
                                    
                                    
                                    
                                        Document Management
                                        
                                    
                                    
                                    
                                        File Sharing
                                        
                                    
                                    
                                    
                                        Project Management
                                        
                                    
                                    
                                    
                                        Task Management
                                        
                                    
                                    
                                    
                                        Time Tracking
                                        
                                    
                            
                        Video Advertising
                                        Ad Optimization
                                        
                                    
                                    
                                    
                                        Collaboration Tools
                                        
                                    
                                    
                                    
                                        Creative Asset Management
                                        
                                    
                                    
                                    
                                        Demand-Side Platform (DSP)
                                        
                                    
                                    
                                    
                                        Design Ads
                                        
                                    
                                    
                                    
                                        Display Advertising
                                        
                                    
                                    
                                    
                                        In-App Video
                                        
                                    
                                    
                                    
                                        Media Buying
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                                    
                                    
                                        Social Advertising
                                        
                                    
                                    
                                    
                                        Supply-Side Platform (SSP)
                                        
                                    
                                    
                                    
                                        Video Monetization