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What is Adobe Primetime?

We help you maximize the profitability of your inventory through our cutting-edge advertising technology, which allows you to leverage your data for more accurate audience targeting. In addition, we facilitate the distribution of television content on multiple platforms while protecting subscriber revenue. Our cloud-based solutions also defend your income from unauthorized account sharing, all while expanding the viewing options available to your customers. Adobe Primetime offers significant benefits to media companies, demonstrating an impressive 385% ROI, a 24% increase in average engagement time, and a 59% decrease in the delivery time for OTT video services. With coverage that reaches 99% of pay-TV households in the United States, we are ideally equipped to deliver customized TV-quality advertising experiences on all devices. Additionally, Adobe Primetime is specifically engineered to manage complex events, allowing you to effectively navigate viewership spikes during significant live broadcasts, such as the Olympics and the Super Bowl. This functionality not only boosts viewer satisfaction but also strengthens your brand's position within the competitive media industry. Ultimately, our solutions empower you to stay ahead in the dynamic landscape of media consumption.

What is Adaptive Media Delivery?

Akamai’s Adaptive Media Delivery excels in Adaptive Bitrate (ABR) streaming, providing a secure and high-quality viewing experience across a variety of network conditions—be it stationary or mobile—while effectively managing different connection speeds. Utilizing the Akamai Intelligent Platform™, this service offers remarkable scalability, reliability, and availability, which ensures consistent content delivery, helping to align your brand with dependable service expectations. By optimizing edge performance, it significantly enhances video playback quality, resulting in a more satisfying viewer experience. Moreover, it protects content through comprehensive security measures like encryption, watermarking, access revocation, and sophisticated proxy detection. The system strategically caches content closer to users, alleviating pressure on the origin infrastructure. Development teams can also leverage serverless computing at the edge to optimize resource usage more effectively. Additionally, valuable insights into essential performance metrics are accessible, offering a deeper understanding of viewer trends and engagement, which can facilitate the refinement of your content strategy to better connect with audiences. Ultimately, this solution not only improves content delivery but also equips creators with necessary tools for continuous enhancement and protection, fostering a more resilient digital environment for future endeavors.

Media

Media

Integrations Supported

Adobe Photoshop Lightroom Classic
Intertrust ExpresssPlay

Integrations Supported

Adobe Photoshop Lightroom Classic
Intertrust ExpresssPlay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/marketing/primetime.html

Company Facts

Organization Name

Akamai Technologies

Date Founded

1998

Company Location

United States

Company Website

www.akamai.com/us/en/products/media-delivery/adaptive-media-delivery.jsp

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

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