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What is Akamai mPulse?
Collect insights on user experience to improve your website's performance. Measure the return on investment while acquiring a detailed understanding of user behavior. Analyze how visitors interact with various web features and correlate these actions to business outcomes. Employ customized dashboards to pinpoint which specific features contribute significantly to revenue generation. Evaluate the impact of elements such as images and scripts on the overall user experience. Implement proactive optimization strategies to enhance site functionality. Identify and address any performance-related issues that may arise with the website. Gain insights into how adjustments to the site influence revenue production. Capture all user event data in real-time and retain this information for analysis over a 13-month period. Review essential metrics across your website to refine your digital strategy, including aspects like Google Core Web Vitals. Explore potential impacts on site performance through advanced "what-if" analysis. Distinguish between real users and automated bot traffic while assessing the implications of bots on business results. Automatically identify unusual behavioral patterns to preemptively address potential challenges. Manage and optimize third-party resources connected to advertisements, analytics, and other functions as required. Continuously refine and elevate your strategies based on ongoing performance evaluations and actionable insights. By maintaining a focus on user engagement and performance metrics, you can ensure sustained growth and improved user satisfaction over time.
What is Air360?
Air360 is a comprehensive tool for digital experience analytics specifically designed for conversion rate optimization (CRO). This software aids in deciphering user actions on your website while uncovering previously unnoticed behaviors. Our emphasis is on providing user-friendly analytics tools that deliver actionable insights, enabling you to enhance your website efficiently and significantly increase your conversion rates.
With Air360, optimizing your CRO process becomes straightforward and efficient:
* No coding or tagging is necessary
* You can segment users according to your preferences
* A complete set of features is available to explore user behavior in depth
* Additionally, our team of CRO experts is ready to assist you throughout the journey, ensuring you maximize your platform's potential. This level of support enhances your ability to make informed decisions based on real user data.
Integrations Supported
Integrations Supported
AB Tasty
Google Chrome
Kameleoon
Looker
Microsoft Power BI
SFTPPlus
Salesforce
API Availability
API Availability
Has API
Pricing Information
Pricing not provided
Free Trial Offered?
Pricing Information
Sessions-based
Supported Platforms
SaaS
iPhone
iPad
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
On-Site Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Akamai
Date Founded
1998
Company Location
United States
Company Website
www.akamai.com/products/mpulse-real-user-monitoring
Company Facts
Organization Name
Air360
Date Founded
2016
Company Location
Japan
Company Website
www.air360.io
Categories and Features
Web Analytics
Not specified
Categories and Features
Conversion Rate Optimization
Not specified
Digital Analytics
Not specified
Digital Experience Platforms (DXP)
Alerts / Notifications
Personalization / Segmentation
Reporting / Analytics
Heatmap
Behavioral Mapping
Dashboard
Element Analytics
Embeddable Maps
For Sales
For Science
Territorial Mapping
Website Analytics
Session Replay
Mouse Tracking
Optimization Tools
Session Recording
User Experience Analysis
Visitor Segmentation
Web Analytics
Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking