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What is Amazon Live?

Amazon Live merges the thrill of live video with the ease of online shopping, allowing you to present products in an engaging way through a carousel format. It includes features like product spotlighting, real-time promotions, and a chat function that helps you interact with your audience during broadcasts. Brands and influencers can kickstart their livestreaming endeavors on Amazon by utilizing the Amazon Live Creator app, which simplifies the process of creating, capturing, and overseeing your livestreams. This platform significantly boosts your product visibility while also helping you build a loyal audience on Amazon. As your follower base expands, your potential viewership grows, since these followers receive notifications via the Amazon mobile shopping app whenever you're live, assuring greater attendance for each session. By taking advantage of these innovative tools, you can craft an engaging shopping experience that resonates with consumers and enhances your brand's presence in the marketplace. Ultimately, Amazon Live not only facilitates sales but also fosters a community around your brand, making your streams an essential part of your marketing strategy.

What is Amazon Interactive Video Service (IVS)?

Amazon Interactive Video Service (Amazon IVS) offers an efficient live streaming solution that is designed for quick setup, making it an excellent choice for creating captivating video interactions. By utilizing streaming software to transmit your live feeds to Amazon IVS, the platform takes care of all the backend processes necessary to provide low-latency live video to viewers around the globe, allowing you to focus on developing interactive elements alongside your broadcast. The integration of the Amazon IVS player SDK and timed metadata APIs enables you to customize and elevate the viewer experience, strengthening the connection with your audience across your own websites and applications. The process of setting up and configuring live streams is straightforward, allowing users to begin streaming almost instantly. After your video is sent to Amazon IVS, the platform manages all logistical aspects to ensure your live stream reaches your viewers effortlessly. Furthermore, Amazon IVS is optimized for delivering low-latency live video from the get-go, guaranteeing a seamless viewing experience for all participants. The platform is specifically designed to boost viewer engagement, making it a prime choice for those seeking interactive streaming solutions, while also offering robust support for a variety of broadcasting needs.

Media

Media

Integrations Supported

Amazon
CastNest
Degpeg

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0.20 per hour
Free Version

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

www.amazon.com/live

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aws.amazon.com/ivs/

Categories and Features

Live Shopping

Not specified

Shoppable Video

Not specified

Categories and Features

Interactive Video

Not specified

Live Streaming

Not specified

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