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What is Amazon Seller Central?
Start your journey as a seller on Amazon and immerse yourself in a thriving marketplace where independent vendors account for more than half of all purchases. By creating an Amazon seller account, you gain access to a vast pool of potential customers, numbering in the hundreds of millions worldwide, along with invaluable tools to communicate your brand's narrative and build enduring relationships. With U.S. sellers moving about 7,400 products every minute, the opportunities for growth are staggering. Take advantage of our cutting-edge resources to enhance, evolve, and promote your brand, which include exceptional logistics, a dependable customer experience, thorough data insights, and advanced advertising and marketing techniques. This venture can pave the way for substantial profits. Connecting your brand to millions of consumers allows you to oversee the entire customer journey, spanning from initial awareness to your custom storefront, as well as managing product listings and reaching out to customers via email. It’s important to note that Amazon shoppers who engage with a brand tend to spend more than twice as much as those who do not engage. Cultivate your brand's foundational values, encourage loyalty among your customers, and improve the overall brand experience. Establishing a strong relationship with your audience can have a profound effect on your business's success, ultimately leading to greater visibility and sustained growth in the marketplace. By investing in these connections, you can ensure that your brand resonates deeply with consumers, fostering a community around your offerings.
What is Amazon Attribution?
Elevate your Amazon business by enhancing experiences that extend beyond the platform itself. Amazon Attribution acts as a multifaceted advertising and analytics measurement resource, offering marketers critical insights into how their campaigns across various channels—such as search, social media, video, display, and email—affect consumer shopping habits and sales on Amazon. With these insights, you can uncover creative methods for growing your business by refining off-Amazon experiences. Moreover, you will gain a more comprehensive view of how your digital marketing activities across different channels impact overall performance, which can be invaluable for strategic planning. Harness real-time advertising analytics to optimize campaigns on the fly, maximizing both effectiveness and efficiency. By identifying which strategies provide the highest return on investment, you can not only increase sales but also inform the development of future marketing initiatives. Currently, access to Amazon Attribution is available to professional sellers enrolled in Amazon Brand Registry, vendors, and agencies representing Amazon sellers. Eligible sellers and vendors have the opportunity to leverage Amazon Attribution's measurement tools to fuel their growth. This powerful tool equips businesses with the data necessary to make strategic decisions that can lead to lasting success in the competitive world of e-commerce, ultimately fostering a more robust marketplace presence. As the retail landscape continues to evolve, embracing such tools can be a game-changer for your business trajectory.
Integrations Supported
Amazon
AWS Secrets Manager
Amazon Fresh
Axiom.ai
Azure Marketplace
Beats
Cobalt
DataChannel
Fulfillment-Box
Getida
Integrations Supported
Amazon
AWS Secrets Manager
Amazon Fresh
Axiom.ai
Azure Marketplace
Beats
Cobalt
DataChannel
Fulfillment-Box
Getida
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Amazon
Date Founded
1994
Company Location
United States
Company Website
sellercentral.amazon.com
Company Facts
Organization Name
Amazon
Date Founded
1994
Company Location
United States
Company Website
advertising.amazon.com/solutions/products/amazon-attribution
Categories and Features
Amazon Seller Tools
A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis
eCommerce
CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates
Categories and Features
Amazon Seller Tools
A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking