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What is Amazon Unified Ad Marketplace (UAM)?

Boost your revenue potential with an uncomplicated server-to-server header bidding integration that grants access to unique demand from Amazon and various other buyers. This method merges exclusive product advertisements from Amazon with additional buyer interest, guaranteeing equal and transparent competition among all bidders. With a single integration, you can effortlessly connect to a broad spectrum of buyers, allowing for the automatic creation of ad server line items with just a few clicks. The process of tapping into varied demand is simplified through a unified click-through agreement, which aggregates all earnings into one payment received within a rapid 60-day timeframe. By enabling advertisements from both Amazon and other sources, latency is significantly minimized due to a single ad request to our server. The Unified Ad Marketplace functions as an invitation-only platform, specifically designed for web publishers who either manage their website directly or possess exclusive rights, leveraging Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad serving solution. Our network of buyers on UAM includes reputable partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with ongoing plans to incorporate new demand partners to keep our offerings fresh and expanding. This initiative not only empowers publishers to maximize their monetization strategies but also ensures they are leveraging the most advanced bidding technologies available to them. By adopting this innovative approach, publishers can stay ahead in a competitive market while optimizing their advertising efforts.

What is Adagio?

Adagio's demand optimization solutions empower publishers to access an extensive array of demand sources, leading to remarkable revenue increases while enhancing user experience, streamlining supply paths, and reducing carbon footprints. Trusted by over 25,000 publishers worldwide, Adagio offers state-of-the-art technology tailored to meet the needs of publishers, advertisers, and users. The platform effectively mitigates revenue losses during the auction process by resolving challenges such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up strategies, and timeouts, thus enabling publishers to boost their earnings with innovative technological approaches. Adagio simplifies the optimization of both existing and new demand sources using any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seat performance and the Adagio Ad Exchange for effortless integration with chosen SSP and DSP partners. Furthermore, the platform features comprehensive analytics and reporting capabilities, offering crucial insights into revenue KPIs across multiple dimensions to guide strategic decision-making. By prioritizing both financial success and environmental responsibility, Adagio distinguishes itself as a frontrunner in the demand optimization sector, setting a standard for excellence in the industry.

Media

Media

Integrations Supported

Magnite
OpenX
PubMatic
Sovrn
33Across Lexicon
Amazon Ads
FreeWheel DemandSuite
Google Ad Manager
Microsoft Monetize
Nexxen
Sharethrough
TripleLift

Integrations Supported

Magnite
OpenX
PubMatic
Sovrn
33Across Lexicon
Amazon Ads
FreeWheel DemandSuite
Google Ad Manager
Microsoft Monetize
Nexxen
Sharethrough
TripleLift

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aps.amazon.com/aps/unified-ad-marketplace/

Company Facts

Organization Name

Adagio

Company Website

adagio.io

Categories and Features

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