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What is Amazon Video Ads?

Amazon Video Ads offer a dynamic opportunity for advertisers to connect with customers on Amazon’s platforms through specifically targeted video content displayed on websites, mobile apps, and Fire tablet wake screens. By leveraging out-stream autoplay videos, brands can effectively convey their messages while crafting an engaging advertising experience. When at least half of the video is visible on the screen, it begins to play automatically, though the audio remains muted until the viewer takes action. Should the video leave the viewer's sight, playback will pause automatically, ensuring a seamless experience. It is crucial to refrain from including any clickable call-to-action elements within the ad, as clicking the video player would not only trigger the audio but also restart the video. Generally, Amazon video ads come with standard features such as the brand logo, a text headline, and a link for calls to action, all strategically placed next to the video player. This consistent format streamlines the advertising process by reducing the need for creative assistance from Amazon Advertising, making it suitable for both mobile and desktop users. Utilizing these features effectively can significantly improve your advertising strategy and boost viewer engagement, ultimately leading to better results for your campaign.

What is Adways?

Adways is a pioneer in InVideo Advertising, employing proprietary technology that allows for the effortless integration and contextually relevant display of new advertising opportunities seamlessly woven into video content. To enhance this innovative method, Adways provides a Creative Studio where users can easily design or adjust advertising formats with just a few clicks across multiple media platforms. Integrating InVideo advertising formats into your video monetization strategy is not only simple but also highly effective. This state-of-the-art solution presents a more advanced alternative to conventional Instream formats. With Adways' sophisticated technology, ads are showcased under ideal circumstances, significantly boosting viewer engagement. InVideo Advertising is compatible with major platforms including Jwplayer, VideoJS, VPL, Brightcove, Dailymotion, Ooyala, Pespia, Vimeo, Digiteka, Meride, Bitmovin, Showheroes, Viously, and others, making it widely accessible. The user-friendly, templated formats designed for video, display, mobile, and webskin can be employed as either a self-service or managed option, accompanied by extensive analytics. Moreover, utilizing our templates can greatly enhance the effectiveness of your online campaigns while broadening your advertising outreach. This comprehensive approach not only facilitates ad creation but also empowers advertisers to maximize their return on investment.

Media

Media

Integrations Supported

Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
Bitmovin
Brightcove
Dailymotion
DinMo
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
Vimeo
X Ads (Twitter Ads)
iDerive

Integrations Supported

Amazon Brand Lift
Amazon Marketing Cloud
Amigo
BOSCO
Biteable
Bitmovin
Brightcove
Dailymotion
DinMo
HubiFi
Kleene
Latitude
Publishwide
Quaeris
Scispot
TunesBank
Vimeo
X Ads (Twitter Ads)
iDerive

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Amazon Advertising

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads

Company Facts

Organization Name

Adways

Date Founded

2011

Company Location

France

Company Website

www.adways.com/

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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