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What is Appier AIRIS?

AIRIS is an advanced, AI-powered customer data platform designed to enable marketers to integrate and unify customer data in real-time across multiple channels such as web, mobile, cloud, CRM, and offline systems, offering a complete 360° view of each customer. It equips data teams with the tools to load and map first-party data, develop custom attributes, and consolidate identities from various sources, which allows for the immediate application of those attributes in marketing or personalization strategies. Featuring intuitive dashboards and templates, AIRIS effectively visualizes insights, aiding in rapid segmentation, customer journey assessment, and the identification of actionable metrics. Furthermore, its predictive models, which encompass conversion and price-sensitivity scoring, automatically generate over 500 predictive attributes for users without requiring extensive data science expertise from the organization. By greatly expediting the process from data collection to visualization and activation, AIRIS enables brands to move from insights to active marketing campaigns within minutes, significantly boosting real-time remarketing capabilities and overall marketing responsiveness. This forward-thinking methodology not only simplifies the marketing workflow but also allows companies to quickly adapt to evolving customer behaviors and preferences, ensuring they remain competitive in a dynamic market. Moreover, the platform's efficiency fosters a transformative approach to customer engagement, making it an invaluable asset for any forward-looking marketing team.

What is Airy Messenger?

Airy, an open-source platform, enables users to develop their own conversational systems, ranging from AI-driven assistants to comprehensive customer service solutions. The core of Airy is a robust, fully functional conversational platform that is production-ready and open-source. Capable of handling conversational data from a variety of origins, Airy’s infrastructure is underpinned by Apache Kafka. This allows for the simultaneous processing of extensive volumes of messages and conversations while streaming pertinent conversational data to any desired location. Users can integrate various applications, including our complimentary chat plugin, Facebook Messenger, and Google’s Business messages, directly into Airy Core. Apache Kafka facilitates the processing of incoming webhook data from multiple sources, allowing us to analyze and convert this data into contacts and conversations that are independent of their origins. Furthermore, Airy's versatility ensures that it can adapt to a multitude of use cases, making it an invaluable tool for enhancing user engagement.

Media

Media

Integrations Supported

Android
JavaScript
Looker
Salesforce

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/airis

Company Facts

Organization Name

Airy

Company Location

Germany

Company Website

airy.co

Categories and Features

Marketing Analytics

Not specified

Categories and Features

Customer Engagement

Not specified

Lead Generation

Not specified

Live Chat

Canned Responses
Proactive Chat
Third Party Integration

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