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What is Apple Search Ads?

Apple Search Ads allows users to discover your application while searching the App Store, effectively connecting prospective customers with your app right at the moment they show interest. At Apple, we firmly believe that advertising can create value for both businesses and consumers, which has inspired us to develop a platform that combines outstanding performance for advertisers with a customer experience that is both reliable and pleasant. You have the ability to define your goals, set your budget, and choose your target audience, enabling you to initiate a search results advertisement in just a few simple steps. With advanced automation tools in place, optimizing your results becomes a straightforward task. You will only incur costs for app downloads at a rate you set. A user-friendly dashboard gives you a quick insight into your campaign's performance, offering you enhanced control over your advertising tactics and audience segmentation. With two placement options available, you can showcase your app either on the Search tab or prominently at the top of search results. Customize your audience selection and establish your bids, while also enjoying tailored recommendations that boost your campaign's efficiency. This holistic approach not only equips advertisers with the tools they need to meet their marketing objectives but also instills a sense of confidence and accuracy in their advertising endeavors. Ultimately, Apple Search Ads is designed to maximize engagement and provide a rewarding experience for both advertisers and users alike.

What is 1plusX?

Our data management platform empowers publishers to make informed, data-driven choices based on first-party insights, enabling precise audience targeting and engagement in real time. This approach eliminates reliance on intuition. We gather, refine, and optimize our clients' first-party data while ensuring privacy and security, thereby maximizing its potential for impactful decision-making. As a result, our customers can engage their audiences more effectively than ever before.

Media

Media

Integrations Supported

5X
ASOScan
Adsmurai
App Radar
App Store
AppTweak
Catchbase
CorralData
DataChannel
HubiFi
Kleene
Linkrunner
Matia
MyTracker
Nativex
RightChoice
Supaboard
Windsor.ai
YeahMobi

Integrations Supported

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Apple

Date Founded

1976

Company Location

United States

Company Website

searchads.apple.com

Company Facts

Organization Name

1plusX GmbH

Date Founded

2014

Company Location

Switzerland

Company Website

www.1plusx.com

Categories and Features

Advertising

Not specified

Categories and Features

CTV & OTT Advertising

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Predictive Modeling

Data Clean Room

Not specified

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
Data Capture / Transfer
Data Classification
Data Visualization

Predictive Analytics

AI / Machine Learning
Data Blending

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