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What is ArcSpan?

ArcSpan stands out as an innovative platform tailored to meet the demands of top-tier publishers around the world. It empowers users to maximize audience engagement while also providing the necessary advertising targeting features that clients seek. Built with a strong emphasis on supporting publishers and data owners, our platform includes critical components for excelling in revenue operations and understanding monetization trends in a market increasingly reliant on first-party data. The data-centric software from ArcSpan effortlessly integrates with your current technology partners, focusing on boosting addressable audience revenue, eCPM, fill-rate, yield, and ensuring brand safety. Our profound insight into the challenges and prospects that publisher revenue management teams encounter in a swiftly evolving landscape distinguishes us from others. With a wealth of experience in adtech, we bring together esteemed experts from both the sell-side and buy-side to confront intricate challenges directly, making certain that our clients can adeptly navigate the complexities of the advertising world. This dedication to innovation and partnership not only reinforces ArcSpan's position as an essential resource for publishers but also fosters a community focused on success in the ever-changing digital ecosystem. Ultimately, our goal is to empower publishers to realize their full potential while adapting to the dynamic demands of the industry.

What is Affinity?

Affinity’s Ad Network represents a groundbreaking platform that utilizes artificial intelligence to revolutionize how publishers and advertisers engage with audiences, extend their reach, and monetize effectively. By breaking down conventional barriers, it offers tailored solutions that accompany consumers through every stage of the purchasing process, from boosting awareness to shaping purchase decisions. The sophisticated publisher suite, driven by AI, not only maximizes programmatic revenue but also harnesses first-party data to enhance subscription figures and optimize workflows for superior efficiency. It integrates seamlessly with existing publisher technologies to gather real-time insights on market trends and competitors, while employing machine-learning algorithms along with customizable rules for yield enhancement, ensuring that only the most intricate exceptions require human oversight. Crafted with precision by a dedicated team of over 100 engineers, the platform prioritizes compliance with privacy regulations such as GDPR and CCPA, all while improving the user experience with intuitive, real-time dashboards showcasing yield gains, subscription growth, and essential operational statistics. Through a commitment to these pivotal elements, Affinity’s Ad Network not only raises the bar in the realm of digital advertising but also paves the way for future innovations in audience engagement strategies.

Media

Media

Integrations Supported

Axis LMS
Incredible
Lightspeed DMS
Motileo

Integrations Supported

Axis LMS
Incredible
Lightspeed DMS
Motileo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ArcSpan

Date Founded

2020

Company Location

United States

Company Website

www.arcspan.com

Company Facts

Organization Name

Affinity

Date Founded

2006

Company Location

United States

Company Website

affinity.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

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