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What is Astra by Sellrbox?

Astra, created by Sellrbox, is a cutting-edge platform that harnesses the power of AI to streamline and improve Amazon PPC advertising, enabling sellers to effortlessly generate, manage, and optimize their advertising campaigns with little manual effort, thus allowing them to focus more on strategic initiatives rather than mundane tasks. By employing sophisticated machine learning algorithms, Astra effectively pinpoints keywords, develops campaign structures, and adjusts bids on a daily basis based on performance data and historical patterns, resulting in the automatic evolution of Sponsored Product, Sponsored Brand, and Sponsored Display ads that consistently enhance return on ad spend. The platform's artificial intelligence enables the automatic creation of campaigns based solely on historical account information, eliminating the need for users to manually enter keywords, while continuously refining targeting and bidding approaches in response to market dynamics, ensuring brand visibility is maintained against rival offerings. Users enjoy intuitive dashboards that present performance metrics and actionable insights, greatly improving their advertising experience. Moreover, Astra is designed to support various international marketplaces, making it easier to scale PPC management to meet the needs of different regions. This holistic strategy not only simplifies the advertising process but also empowers sellers to achieve remarkable growth in their online visibility and sales potential. Ultimately, Astra stands out as a valuable tool for sellers looking to navigate the complexities of digital advertising effectively.

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Accenture Cloud Retail Execution
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
TikTok Shop
Treasure Data
Walmart
Wunderman Thompson Commerce Intelligence

Integrations Supported

Amazon
Amazon Ads
Accenture Cloud Retail Execution
Amazon Brand Lift
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Foursquare
Hector
LienTracker Online
LiveRamp
Pacvue
TikTok Shop
Treasure Data
Walmart
Wunderman Thompson Commerce Intelligence

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Sellrbox

Date Founded

2021

Company Location

United States

Company Website

astra.sellrbox.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/solutions/products/amazon-marketing-cloud

Categories and Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

Categories and Features

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