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What is atypica.AI?

Atypica functions as a cutting-edge AI research platform that optimizes the consumer insights workflow by generating authentic, behaviorally informed personas, conducting AI-assisted interviews, and performing in-depth analyses to uncover the emotional and cognitive factors that drive human decisions. This innovative tool can quickly create diverse AI personas utilizing demographic data and insights from social media, all while maintaining a robust network of 300,000 synthetic agents enhanced by 10,000 "real person" agents sourced from exhaustive consumer interviews. Each agent is crafted to exhibit consistent personality traits, cognitive biases, and decision-making patterns, allowing for responses that mirror human interaction with an impressive 85% accuracy. Researchers can submit their questions and, within 30 minutes, initiate AI-driven interviews that yield comprehensive transcripts, often extending up to 5,000 words for each agent, which can then undergo analysis through integrated behavioral assessment tools to identify emotional triggers, biases, and cultural impacts. As a result, Atypica not only equips researchers with profound insights into consumer behavior but also elevates their comprehension of the myriad factors that influence decision-making processes, ultimately enhancing their research capabilities and outcomes. This platform stands out by merging advanced AI technology with substantive human-like interaction, ushering in a new era of consumer analysis.

What is Affect-Tag RX?

Assessing emotions can yield critical insights for objective evaluations. By integrating cognitive data into your consumer and user research, you can make decisions that are based on genuine emotional reactions. The Affect-tag RX solution provides reliable and insightful emotional metrics through a secure web service and a customized dashboard. These metrics are obtained from physiological information collected via the Affect-tag RX mobile application and its unique smartband. This tool is designed for efficient data collection, fitting effortlessly into a variety of research methodologies. Participants can fully engage in their experiences without any potential biases interfering with the outcomes. Furthermore, our unique algorithms analyze physiological data in just a few minutes, granting researchers quick access to impactful insights. This rapid processing empowers researchers to respond promptly to the emotional data gathered, thereby enriching the overall research process and fostering a deeper understanding of consumer behavior. Ultimately, leveraging such technology not only streamlines research but also enhances the quality of insights derived from emotional analyses.

Media

Media

Integrations Supported

Douyin
Instagram
RedNote (Xiaohongshu)
TikTok
X (Twitter)

Integrations Supported

Douyin
Instagram
RedNote (Xiaohongshu)
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$20 per month
Free Trial Offered?
Free Version

Pricing Information

$1500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

atypica.AI

Company Location

United States

Company Website

atypica.ai/

Company Facts

Organization Name

Neotrope

Date Founded

2007

Company Location

France

Company Website

affect-tag.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Qualitative Data Analysis

Annotations
Collaboration
Data Visualization
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Quantitative Content Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
User Research Analysis

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