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What is AudienceReport?

Advertisers and agencies now have access to an all-encompassing dashboard that allows for the assessment of ad performance across multiple channels, making it easier to pinpoint which methods resonate best with their intended audience while maintaining privacy and eliminating the need for third-party cookies. As viewers increasingly engage with content on a wide range of devices and platforms, the difficulty of assessing effectiveness has grown, exacerbated by the lack of independent and standardized metrics, along with the looming removal of third-party cookies. AudienceReport aggregates campaign data from various sources into one unified view, simplifying the process of analyzing both performance and engagement metrics concerning the target market. This efficient method not only deepens understanding but also streamlines the strategic distribution of advertising budgets to maximize return on investment. By enabling comparisons of performance across different channels, this approach supports more informed decision-making and enhances the overall effectiveness of advertising campaigns. Furthermore, with the evolving landscape of digital marketing, keeping track of data insights has never been more critical for sustaining competitive advantages.

What is Amobee?

Amobee is an all-encompassing advertising solution that integrates television, connected TV, digital, and social media advertising, enabling marketers to effectively connect with their target audiences across multiple platforms. The platform streamlines workflows related to planning, purchasing, and analysis, resulting in improved performance outcomes for advertisers. With innovative features like TV amplifiers, Amobee allows advertisers to expand their linear TV audience targeting to encompass connected TV, digital, and social media channels, leading to more precise management of campaigns. Additionally, Amobee's 4Screen reports provide an in-depth understanding of consumer behavior throughout the entire marketing funnel, which aids advertisers in crafting data-driven strategies. Moreover, the platform delivers customized solutions for broadcasters, aimed at maximizing revenue across diverse media portfolios through integrated planning, sales, and measurement capabilities. By offering such comprehensive services, Amobee not only boosts the effectiveness of advertising initiatives but also significantly contributes to revenue growth for its clients. This dual focus on efficiency and profitability makes Amobee a vital asset in the ever-evolving landscape of advertising.

Media

Media

Integrations Supported

MINT

Integrations Supported

MINT

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

AudienceProject

Date Founded

2010

Company Location

Denmark

Company Website

www.audienceproject.com/see-the-bigger-picture/

Company Facts

Organization Name

Amobee

Date Founded

2005

Company Location

United States

Company Website

www.amobee.com

Categories and Features

Categories and Features

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