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What is BDEX?

BDEX Omni IQ leverages artificial intelligence to assist businesses in discovering additional customers that resemble their ideal clientele. The BDEX Identity Graph employs a comprehensive network of SDKs, application publishers, and primary data sources, enabling companies to recognize consumers across various platforms. Each month, it authenticates more than 470 million hashed email-MAID-IP connections associated with 113 million households throughout the United States. As the sole identity platform that assures all IDs are linked to actual individuals, BDEX effectively eliminates any IDs associated with bots, click farms, and other types of ad fraud, along with temporary IDs resulting from Apple's ATT/DoNotTrack policies. Recognized by AdExchanger as the leading Identity Technology, BDEX offers solutions to enhance your targeting strategies and expand your customer base. This innovative approach not only improves marketing efficiency but also builds trust in the authenticity of consumer data used in campaigns.

What is Adenty?

Adenty is a robust platform designed to effectively gather and activate audience data. In an era of stringent tracking restrictions, it enables companies to identify three times as many engaged users, construct profiles with double the detail, and improve conversion rates significantly. Key functionalities include: 1. Identity resolution, which facilitates the collection of user data across diverse platforms without dependence on cookies, thus effectively tackling issues related to incognito browsing, VPNs, and private windows. This capability reduces analytics gaps and enriches insights, while also allowing the secure storage and sharing of visitor information on the server to ensure consistent tracking, even when browser storage is unstable. 2. Real-time data activation empowers businesses to launch prompt and engaging responses based on consolidated insights, while also allowing the integration of various marketing technologies to manage their engagement efforts from one cohesive platform. 3. Data connectivity connects visitor information from multiple sites and tools, providing a holistic view that enhances precise (re)targeting and personalization, ultimately leading to an improved user experience. This comprehensive strategy not only fosters a deeper understanding of audience behaviors and preferences but also propels more favorable business results, demonstrating the value of leveraging integrated data solutions in today's digital landscape.

Media

Media

No images available

Integrations Supported

Facebook Ads
Instagram Ads
LiveRamp
Lotame
Meta Ads
PubMatic
SAP Store
The Trade Desk
TransUnion TruEmpower

Integrations Supported

Facebook Ads
Instagram Ads
LiveRamp
Lotame
Meta Ads
PubMatic
SAP Store
The Trade Desk
TransUnion TruEmpower

API Availability

Has API

API Availability

Has API

Pricing Information

$250 per month
Free Trial Offered?
Free Version

Pricing Information

3€/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

BDEX

Date Founded

2014

Company Location

United States

Company Website

www.bdex.com

Company Facts

Organization Name

Adenty

Date Founded

2023

Company Location

Estonia

Company Website

adentypro.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Quality

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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