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What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

What is ARCS?

ARCS® offers a dynamic and enjoyable platform for panel members to organize and participate in studies, enhancing the efficiency of your operations while fostering engagement with your participants. This panel management solution enables you to identify and qualify suitable individuals for studies, ensuring optimal panel interaction. Achieving study completion relies heavily on your ability to maintain a group of "highly engaged" participants. With ARCS' interactive member portal, managing participants becomes seamless, allowing for easy scheduling, screening, survey administration, and profile creation. Additionally, you have the ability to dictate communication frequency and grant participants the autonomy to select their preferred engagement methods. Furthermore, ARCS assists in developing a tailored incentive program that may include points, products, and gift cards, ensuring motivation remains high among participants. The platform's comprehensive tools facilitate automated reward management while still permitting you to oversee the incentives, ultimately leading to a more effective research process. Overall, ARCS not only streamlines participant management but also enhances the overall research experience for both researchers and participants alike.

Media

No images available

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com/

Company Facts

Organization Name

Marketing Systems Group

Date Founded

1987

Company Location

United States

Company Website

www.m-s-g.com

Categories and Features

Market Research

Email / Online

Categories and Features

Market Research

Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Panel Management

Not specified

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