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Ratings and Reviews 0 Ratings
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What is Beatgrid?
                Cease using unreliable claimed ad exposure data that relies on big data, data fusion, and modeling techniques to link individual users with their media engagements. Without a comprehensive single-source solution, you will confront major difficulties in accurately evaluating cross-media reach, frequency, and brand lift metrics. As viewers seamlessly transition among linear TV, CTV, and online video in search of top-quality content, it is essential to move away from claimed ad exposure as a means to measure cross-channel branding effectiveness. The data from third-party fusion is unlikely to deliver the necessary accuracy in today’s fragmented media landscape and often lacks the privacy protections needed as regulators impose stricter privacy laws. By leveraging Beatgrid's audience measurement analysis, you can devise targeted advertising strategies that resonate with your desired demographic, ensuring that your marketing initiatives are both pertinent and effective in this intricate environment. This methodology not only deepens your insight into audience behavior but also strategically positions your brand for ongoing success as media landscapes continue to evolve, thereby enhancing your competitive edge.
            
        
            What is AdBeacon?
                AdBeacon stands out as a groundbreaking solution for multi-touch attribution and optimization, tailored for ecommerce brands and agencies that seek to transcend mere guesswork in identifying their growth drivers. By seamlessly connecting with first-party data—such as revenue statistics and customer interactions from online platforms—and merging this with paid media activities, the platform offers accurate, instant reporting and actionable improvements. Featuring an extensive suite of tools, including sophisticated multi-channel attribution, detailed campaign tracking, assessments of lifetime value, RFM analysis, performance dashboards for creative materials, custom audience generation, and budget oversight capabilities, all streamlined in a single interface, AdBeacon equips businesses with the necessary resources to evaluate the effectiveness of each ad, campaign, or customer engagement throughout the entire journey. This comprehensive insight enables brands to differentiate between high-value and low-value audiences, allowing for strategic budget reallocations to prioritize the most effective creatives. As a result, brands can confidently scale their campaigns with clarity and transparency, grounded in validated metrics related to clicks and purchases. Beyond immediate benefits, users can also utilize the platform’s insights for informed long-term planning and sustainable growth strategies, ensuring a well-rounded approach to their marketing efforts. Ultimately, AdBeacon empowers businesses to navigate the complexities of ecommerce with precision and strategic foresight.
            
        
            Integrations Supported
            
                
    Amazon Ads
            
            
        
        
    
        
        
            
                
    BigCommerce
            
            
        
        
    
        
        
            
                
    Facebook Ads
            
            
        
        
    
        
        
            
                
    Google Ads
            
            
        
        
    
        
        
            
                
    Meta AI
            
            
        
        
    
        
        
            
                
    Shopify
            
            
        
        
    
        
        
            
                
    TikTok
            
            
        
        
    
        
        
            
                
    WooCommerce
            
            
        
        
    
                
            Integrations Supported
            
                
    Amazon Ads
            
            
        
        
    
        
        
            
                
    BigCommerce
            
            
        
        
    
        
        
            
                
    Facebook Ads
            
            
        
        
    
        
        
            
                
    Google Ads
            
            
        
        
    
        
        
            
                
    Meta AI
            
            
        
        
    
        
        
            
                
    Shopify
            
            
        
        
    
        
        
            
                
    TikTok
            
            
        
        
    
        
        
            
                
    WooCommerce
            
            
        
        
    
                
            API Availability
            
                Has API
            
            
        
        
    
                API Availability
            
                Has API
            
            
        
        
    
                Pricing Information
        Pricing not provided.
        
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Information
        $600 per month
        
    
    
    
        
        
            
                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Supported Platforms
            
                SaaS
            
            
        
        
    
        
        
            
                Android
            
            
        
        
    
        
        
            
                iPhone
            
            
        
        
    
        
        
            
                iPad
            
            
        
        
    
        
        
            
                Windows
            
            
        
        
    
        
        
            
                Mac
            
            
        
        
    
        
        
            
                On-Prem
            
            
        
        
    
        
        
            
                Chromebook
            
            
        
        
    
        
        
            
                Linux
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Online Training
            
            
        
        
    
        
        
            
                On-Site Training
            
            
        
        
    
                Company Facts
Organization Name
Beatgrid
Date Founded
2014
Company Location
Netherlands
Company Website
beatgrid.co
Company Facts
Organization Name
AdBeacon
Date Founded
2023
Company Location
United States
Company Website
www.adbeacon.com
Categories and Features
Marketing Attribution
                                        Attribution Modeling
                                        
                                    
                                    
                                    
                                        Audience Segmentation
                                        
                                    
                                    
                                    
                                        Conversion Tracking
                                        
                                    
                                    
                                    
                                        Cross-Channel Attribution
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Multi-Touch Attribution
                                        
                                    
                                    
                                    
                                        Predictive Analytics
                                        
                                    
                                    
                                    
                                        ROI Tracking
                                        
                                    
                            
                        People Counting
                                        API
                                        
                                    
                                    
                                    
                                        Anonymous Counting
                                        
                                    
                                    
                                    
                                        Benchmarking
                                        
                                    
                                    
                                    
                                        Car Counting
                                        
                                    
                                    
                                    
                                        Conversion Tracking
                                        
                                    
                                    
                                    
                                        Data Export
                                        
                                    
                                    
                                    
                                        Events Statistics
                                        
                                    
                                    
                                    
                                        Heatmaps
                                        
                                    
                                    
                                    
                                        Mood/Age/Gender Recognition
                                        
                                    
                                    
                                    
                                        Motion Detection
                                        
                                    
                                    
                                    
                                        Reporting / Analytics
                                        
                                    
                                    
                                    
                                        Retail Counting
                                        
                                    
                                    
                                    
                                        Staff Exclusion
                                        
                                    
                                    
                                    
                                        WiFi Tracking
                                        
                                    
                                    
                                    
                                        Zone / Area Monitoring
                                        
                                    
                            
                        Categories and Features
Marketing Attribution
                                        Attribution Modeling
                                        
                                    
                                    
                                    
                                        Audience Segmentation
                                        
                                    
                                    
                                    
                                        Conversion Tracking
                                        
                                    
                                    
                                    
                                        Cross-Channel Attribution
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Multi-Touch Attribution
                                        
                                    
                                    
                                    
                                        Predictive Analytics
                                        
                                    
                                    
                                    
                                        ROI Tracking