Bidsopt vs. Adelphic

Bidsopt stands out as a dependable partner for extensive campaign management in both digital and social arenas. By leveraging our vast array of programmatic advertising solutions, you can craft a variety of performance-driven campaigns, branding strategies, and promotional activities, such as boosting app downloads or increasing foot traffic to retail locations, utilizing our advanced native, rich media, and video ad formats. Brand awareness reflects the ability of customers to recognize or recall a specific brand. By driving traffic to your website or application, you can encourage user engagement and attract a larger number of unique visitors, enhancing your overall reach. Our platform supports efficient customer acquisition campaigns through programmatic and social media channels, ensuring you get the most out of your advertising efforts. At Bidsopt, we work hand in hand with brands and agencies to identify the most effective strategies for each campaign, guaranteeing impactful advertising experiences across a multitude of devices. Furthermore, our real-time performance analytics provide valuable insights into how audiences engage with your brand across various platforms, enabling you to refine and tailor your approach for maximum effectiveness. Ultimately, our mission is to seamlessly connect you with your target audience across diverse devices while simultaneously improving overall campaign outcomes, leading to sustained growth and success in your marketing efforts.

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.