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What is Bliss Point by Tinuiti?

Bliss Point, created by Tinuiti, serves as a cutting-edge marketing measurement and decision-making platform that employs patented artificial intelligence and machine learning technologies to integrate and streamline performance insights across a brand's extensive media landscape, which includes both digital and traditional channels, as well as brand, creative, and customer data, allowing marketers to discover growth opportunities and eliminate wasteful spending. This platform brings together a range of advanced tools into one cohesive measurement suite, featuring Rapid Media Mix Modeling (rMMM) for fast and precise causal analysis of media performance, Always-On Incrementality Testing for continuous assessment of channel effectiveness, Brand Equity measurement that links media investment to brand performance and revenue results, Creative Insights to identify key creative factors, Geo Media Mix Modeling for optimizing based on location, and Customer Insights that convert first-party data into detailed demographic segmentation and penetration analysis, thus providing marketers with vital information for making strategic decisions. By utilizing its all-encompassing methodology, Bliss Point not only improves the precision of measurements but also empowers brands to enhance their marketing efficiency and overall effectiveness, ensuring they make the most out of their investments. Ultimately, this platform represents a significant advancement in the way marketers can analyze and optimize their campaigns in a rapidly evolving media landscape.

What is Appier AIRIS?

AIRIS is an advanced, AI-powered customer data platform designed to enable marketers to integrate and unify customer data in real-time across multiple channels such as web, mobile, cloud, CRM, and offline systems, offering a complete 360° view of each customer. It equips data teams with the tools to load and map first-party data, develop custom attributes, and consolidate identities from various sources, which allows for the immediate application of those attributes in marketing or personalization strategies. Featuring intuitive dashboards and templates, AIRIS effectively visualizes insights, aiding in rapid segmentation, customer journey assessment, and the identification of actionable metrics. Furthermore, its predictive models, which encompass conversion and price-sensitivity scoring, automatically generate over 500 predictive attributes for users without requiring extensive data science expertise from the organization. By greatly expediting the process from data collection to visualization and activation, AIRIS enables brands to move from insights to active marketing campaigns within minutes, significantly boosting real-time remarketing capabilities and overall marketing responsiveness. This forward-thinking methodology not only simplifies the marketing workflow but also allows companies to quickly adapt to evolving customer behaviors and preferences, ensuring they remain competitive in a dynamic market. Moreover, the platform's efficiency fosters a transformative approach to customer engagement, making it an invaluable asset for any forward-looking marketing team.

Media

Media

Integrations Supported

Android
JavaScript
Looker
Salesforce

Integrations Supported

Android
JavaScript
Looker
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tinuiti

Date Founded

2004

Company Location

United States

Company Website

tinuiti.com/blisspoint/

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/en/products/airis

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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