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What is BlueVenn?
A Customer Data Platform paired with an Omnichannel Marketing Hub allows for the seamless integration of customer interactions across multiple devices and channels, providing personalized omnichannel experiences that significantly boost customer engagement and foster long-term loyalty. BlueVenn acts as a robust platform for overseeing customer data, ensuring compliance, and orchestrating customer journeys through sophisticated analytics and machine learning, which enable highly targeted personalized interactions. Our cutting-edge drag-and-drop tools for customer analytics, segmentation, and predictive insights give users instant access to crucial data, while the omnichannel customer journey builder tailors every online and offline customer interaction for optimal impact. This integration not only simplifies data management but also elevates the overall customer experience, nurturing stronger connections with clients. By leveraging these advanced features, businesses can respond to customer needs more effectively and adapt strategies in real time.
What is Alterian?
Customers shape their own experiences, and Alterian's software skillfully identifies and maps the inherent pathways chosen by them, pinpointing crucial 'break points' in their journey and 'moments of truth' when they near important goals, which in turn enhances the quality of every interaction for both the customer and the brand. This functionality enables brands to evaluate and quantify the effects of each strategic journey, illustrating its impact on ongoing relationships and its implications for their overall business objectives. The platform is engineered to perpetually learn and apply the most effective enhancements, ensuring that each customer experience is consistently evolving and improving. Furthermore, Alterian provides a holistic view of the customer journey across a multitude of digital, offline, direct, and channel interactions. This continuous dialogue with customers allows for the visualization of comprehensive customer journeys, facilitating the tracking of significant changes in customer interest at every interaction point, ultimately cultivating stronger connections and deeper insights. In doing so, brands are equipped to adapt more swiftly to customer needs and preferences, leading to enhanced loyalty and satisfaction over time.
Integrations Supported
Amazon S3
Braze
Eloqua
Facebook
Fresh Relevance
Google Ads
HubSpot CRM
Instiller
Kustomer
Localytics
Integrations Supported
Amazon S3
Braze
Eloqua
Facebook
Fresh Relevance
Google Ads
HubSpot CRM
Instiller
Kustomer
Localytics
API Availability
Has API
API Availability
Has API
Pricing Information
$2,333 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Upland Software
Date Founded
2010
Company Location
United States
Company Website
www.bluevenn.com
Company Facts
Organization Name
Alterian
Date Founded
1997
Company Location
United States
Company Website
alterian.com
Categories and Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Categories and Features
Customer Experience
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis