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What is BlueZoo?

BlueZoo employs smartphone Wi-Fi probes to estimate real-time foot traffic as a substitute for counting actual individuals. We examine visitor metrics, such as the number of visitors, their visit frequency, and the length of their stays. Our technology tracks unique individuals and their return habits. The sensors we install can connect through ethernet, Wi-Fi, or cellular networks. By analyzing the presence and movement of people in various environments, BlueZoo supports businesses in boosting revenue, minimizing costs, and enhancing safety measures. This provides a deeper understanding of your customer base and its effects on operations. Effectively managing and directing foot traffic can lead to improved safety protocols, influencing purchasing patterns and optimizing staff allocation. Awareness of current occupancy levels allows for accurate predictions regarding future visitor trends, helping to prevent overcrowding. This strategic approach enables more efficient staffing, allowing you to schedule employees only when visitor traffic approaches capacity limits. We combine advanced hardware sensors, cloud-based analytics, and visualization tools to refine your physical space. Consequently, we help you cultivate a more streamlined and enjoyable experience for your clientele, ultimately leading to increased customer satisfaction and loyalty.

What is Adentro?

Adentro is a marketing platform that emphasizes visit-based strategies, designed to help physical businesses connect their online promotions and digital efforts to real store visits, thus equipping marketers with valuable insights about customer foot traffic and conversion rates at their locations. By enabling customers to connect to a business’s branded guest WiFi, Adentro collects visit and behavioral data, which is then enriched with a vast repository of nearly 100 million customer profiles to form customized audience segments; additionally, this platform offers a robust dashboard that showcases key performance indicators and supports the automation of marketing campaigns across a variety of channels, including well-known platforms such as Facebook, Instagram, TikTok, email, and SMS. Adentro also integrates effectively with industries like retail, food and beverage, entertainment, and hospitality, allowing brands to gather first-party data on-site, analyze it alongside a broad dataset, accurately target or re-engage their audience, and evaluate the actual results of their digital marketing efforts, ultimately improving their marketing effectiveness. This comprehensive strategy not only simplifies marketing initiatives but also provides actionable insights that can profoundly shape business strategies and drive growth. As a result, businesses can leverage this data-driven approach to enhance customer relationships and refine their marketing tactics over time.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
FWi
Facebook
Google Cloud Platform
Instagram
TikTok
Vonage Business

Integrations Supported

Amazon Web Services (AWS)
FWi
Facebook
Google Cloud Platform
Instagram
TikTok
Vonage Business

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per location
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

BlueZoo

Date Founded

2020

Company Location

United States

Company Website

www.bluezoo.io

Company Facts

Organization Name

Adentro

Date Founded

2012

Company Location

United States

Company Website

adentro.com

Categories and Features

Categories and Features

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

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