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What is Blueshift?

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

What is Adtriba?

Adtriba presents a thorough method for monitoring and evaluating marketing initiatives across various channels and devices, encompassing both digital and traditional efforts, while also taking into account their performance and brand influence, including detailed television metrics at the individual user level. The platform guarantees an automated, unbiased, and clear assessment for each marketing channel. By leveraging sophisticated machine learning algorithms, Adtriba assesses the value of different marketing investments and offers practical recommendations, all displayed through a user-friendly dashboard aimed at assisting marketing managers in making well-informed decisions. Its machine learning features make the process of marketing optimization not only straightforward and reliable but also exceptionally effective. Moreover, the integration of Customer Lifetime Value (CLV) Attribution is made easy with Adtriba, which is structured to operate with minimal setup. Users can anticipate receiving initial insights and optimization strategies rapidly, enhancing their responsiveness to market changes. Adtriba skillfully collects and integrates all essential data through web tracking, mobile app synchronization, and connections to numerous platforms, creating a solid analytical foundation. This comprehensive data aggregation empowers marketing teams to fine-tune their strategies successfully, leading to improved overall outcomes, while also fostering a culture of continuous improvement within their organizations.

Media

Media

Integrations Supported

Advantage
Campaign Genius
Canopy
Criteo
Criteo Commerce Growth
Crowdin
Intercom
Lob
Lytics
Mailgun
OneSignal
Puntt AI
Retention.com
Segment
SendGrid
Snapchat
Twilio
X (Twitter)
Zendesk
mParticle

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Blueshift

Date Founded

2014

Company Location

United States

Company Website

blueshift.com

Company Facts

Organization Name

Adtriba

Date Founded

2015

Company Location

Germany

Company Website

www.adtriba.com

Categories and Features

AI Marketing

Not specified

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Predictive Analytics
Process/Workflow Automation

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CRM

Email Marketing
Marketing Automation Integration
Segmentation
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

Not specified

Email Marketing

A/B Testing
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Drip Campaigns
Dynamic Content
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Mass Texting
Mobile Coupons
Reporting/Analytics
Scheduled Messaging
Shortcodes

Categories and Features

Digital Analytics

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence

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