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What is Blueshift?

Blueshift enables brands to connect with customers on an individual basis by transforming data and intelligence into simple, actionable insights that span all channels. Our comprehensive platform merges a customer data system, AI-driven decision-making, and a multi-channel marketing center, providing brands with the essential tools to create personalized and immediate experiences at every stage of the customer journey. By leveraging this integrated approach, brands can enhance engagement and foster deeper relationships with their audience.

What is Adobe Experience Platform?

Harness the power of your data in real-time with the Experience Platform, which acts as the foundation of Experience Cloud products while integrating both Adobe and non-Adobe data to create detailed customer profiles that update instantaneously. This platform incorporates AI-driven insights, enabling you to provide customized experiences across multiple channels. By consolidating information from various sources, you can develop and enhance dynamic customer profiles that mirror real-time interactions and preferences. Streamline data analysis with standardized XDMs, and uphold data integrity through robust validation techniques. Utilize your real-time customer profiles to launch tailored experiences, and leverage our evolving identity graphs to activate these profiles on various devices and platforms. The Experience Platform also offers a robust suite of application services that empower you to assess customer interactions across channels from a single dashboard. Moreover, you can facilitate instant personalization through real-time customer profiles and design unique journeys that adapt to customer behaviors, ultimately resulting in a more engaging experience. This comprehensive strategy not only boosts customer satisfaction but also leads to improved outcomes for your business, fostering a deeper connection between the brand and its audience. As you explore the capabilities of the Experience Platform, you will find new opportunities for growth and innovation in your customer engagement efforts.

Media

Media

Integrations Supported

Ketch
AdRoll
Canopy
Criteo
Crowdin
Facebook
Google Ads
LiveRamp
Lob
Mailgun
Retention.com
Twilio
Zendesk
mParticle

Integrations Supported

Ketch
Adobe Audience Manager
Adobe Customer Journey Analytics
Captain Compliance
Databricks
GrowthBook
GrowthLoop

API Availability

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Blueshift

Date Founded

2014

Company Location

United States

Company Website

blueshift.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/experience-platform/adobe-experience-platform.html

Categories and Features

AI Marketing

Not specified

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Predictive Analytics
Process/Workflow Automation

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CRM

Email Marketing
Marketing Automation Integration
Segmentation
Social Media Integration

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

Not specified

Email Marketing

A/B Testing
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Drip Campaigns
Dynamic Content
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Personalization

A/B Testing
Abandoned Cart Saver
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Mass Texting
Mobile Coupons
Reporting/Analytics
Scheduled Messaging
Shortcodes

Categories and Features

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