BrandMap® 10 vs. Askia

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.

Askia specializes in creating innovative technology aimed at forecasting and analyzing human behavior. It has become the preferred technology partner for progressive market research firms, ranging from large global networks like Ipsos GfK, Kantar NNS, BVA, and Hall & Partners to smaller independent agencies and boutique firms with just a handful of employees. Numerous organizations have integrated Askia technology into their research frameworks, leveraging automation and APIs as fundamental components of their operations. Askia provides a comprehensive suite of software solutions designed for data collection, reporting, and professional services to enhance research efficiency. In terms of data collection, Askia offers a variety of methods, including online collection without a cost per completed response, CATI services utilizing VoIP, IVR, and features for monitoring, recording, and playback of inbound calls, as well as CAPI solutions compatible with iOS and Android devices for offline interviewing. Additionally, it supports advanced mixed-mode data collection projects and provides robust API integrations through web services. When it comes to reporting, Askia excels in data processing, tracker management, and analytics for both online and offline datasets. They also offer tabulation services and create dynamic dashboards for real-time online insights, ensuring that their clients have access to comprehensive and actionable data analysis. Through these offerings, Askia is committed to empowering its partners with the tools necessary for effective market research.