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What is BrandMap® 10?

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.

What is Askia?

Askia specializes in creating innovative technology aimed at forecasting and analyzing human behavior. It has become the preferred technology partner for progressive market research firms, ranging from large global networks like Ipsos GfK, Kantar NNS, BVA, and Hall & Partners to smaller independent agencies and boutique firms with just a handful of employees. Numerous organizations have integrated Askia technology into their research frameworks, leveraging automation and APIs as fundamental components of their operations. Askia provides a comprehensive suite of software solutions designed for data collection, reporting, and professional services to enhance research efficiency. In terms of data collection, Askia offers a variety of methods, including online collection without a cost per completed response, CATI services utilizing VoIP, IVR, and features for monitoring, recording, and playback of inbound calls, as well as CAPI solutions compatible with iOS and Android devices for offline interviewing. Additionally, it supports advanced mixed-mode data collection projects and provides robust API integrations through web services. When it comes to reporting, Askia excels in data processing, tracker management, and analytics for both online and offline datasets. They also offer tabulation services and create dynamic dashboards for real-time online insights, ensuring that their clients have access to comprehensive and actionable data analysis. Through these offerings, Askia is committed to empowering its partners with the tools necessary for effective market research.

Media

Media

Integrations Supported

Microsoft 365

Integrations Supported

Crowdtech
IBM SPSS Statistics

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$300 per month per user
Pricing with Askia is based typically on the number of concurrent surveys and NOT costs per complete. Also have seat based pricing for CATI or CAPI interviewing and analytics users. Best to contact us and we can look at the requirements and provide an accurate costing.

Supported Platforms

Windows
Mac

Supported Platforms

Android
iPhone
iPad
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

WRC Research Systems

Date Founded

1991

Company Location

United States

Company Website

newsite.wrcresearch.com/brandmap

Company Facts

Organization Name

Askia

Date Founded

1996

Company Location

France

Company Website

www.askia.com

Categories and Features

Business Intelligence

Not specified

Data Visualization

Analytics
Simulation Models
Visual Discovery

Market Research

Statistical Analysis

Statistical Analysis

Analytics
Visualization

Categories and Features

Customer Satisfaction

Analytics
Survey Management

Market Research

Face-to-Face
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Statistical Analysis

Analytics
Multivariate Analysis
Regression Analysis
Time Series
Visualization

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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