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What is Bridg?

Introducing a revolutionary customer data platform tailored specifically for traditional retailers and consumer packaged goods brands. With Bridg, the transformation of credit and debit transactions into loyalty programs empowers businesses to execute loyalty strategies that cater to each individual customer. Consequently, retailers and CPG brands unlock access to deep insights, precise marketing tools, and comprehensive performance metrics that were once exclusive to online enterprises. Bridg’s exceptional offline identity resolution technology offers unparalleled accuracy and high match rates, enabling the linkage of transactions to individual customers, regardless of the payment methods they utilize in physical stores or online. Users can take advantage of pre-built standard dashboards to visualize essential customer behaviors or seamlessly integrate with their preferred business intelligence systems; for those in pursuit of more intricate analysis, SQL capabilities are provided for advanced queries. Additionally, real-time updates to customer profiles ensure that businesses can continually unearth valuable insights that inform their strategies. This forward-thinking approach not only boosts customer engagement but also fosters stronger brand loyalty through a more profound understanding of consumer habits, ultimately driving business growth and innovation. By leveraging Bridg, retailers can adapt to the evolving landscape of consumer expectations, positioning themselves for future success.

What is BlueConic?

BlueConic, a top-tier customer data platform worldwide, empowers marketers by extracting first-party data from various disconnected systems and ensuring its accessibility at any time and place for marketing purposes. Over 300 brands, such as Hearst, Moen, T-Mobile, and ING, along with America's Test Kitchen and Franklin Sports, utilize BlueConic's services. This platform enables these brands to consolidate their first-party customer data into ongoing, individual profiles, which can then be employed across their entire marketing landscape. Established in 2010, the company boasts a presence in multiple offices across Europe, further enhancing its global reach and influence. Such capabilities allow businesses to enhance their marketing strategies and improve customer engagement significantly.

Media

Media

Integrations Supported

Adobe Analytics
Adobe Audience Manager
Facebook
FullContact
Google Analytics
Higher Logic Thrive
HubSpot Customer Platform
Lotame
Magento
Microsoft Azure
Mixpanel
OpenX
Qubit
Salesforce
Salesforce Agentforce Marketing
Signal
Usabilla
XperienCentral
Zapier

Integrations Supported

Adobe Analytics
Adobe Audience Manager
Facebook
FullContact
Google Analytics
Higher Logic Thrive
HubSpot Customer Platform
Lotame
Magento
Microsoft Azure
Mixpanel
OpenX
Qubit
Salesforce
Salesforce Agentforce Marketing
Signal
Usabilla
XperienCentral
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Bridg

Date Founded

2012

Company Location

United States

Company Website

bridg.com

Company Facts

Organization Name

BlueConic

Date Founded

2010

Company Location

United States

Company Website

www.blueconic.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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