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What is Buzz 3D?
Buzz 3D operates across two specialist domains: Retail Innovation Testing and Pharmaceutical Human Factors Studies.
For retailers, FMCG brands and Shopper Research teams, Buzz 3D brings a low-cost Innovation Testing stage to conventional enterprise Category Management workflows. Most organisations have more merchandising, pricing, assortment and planogram concepts than they have time or budget to evaluate, risking stronger opportunities being overlooked. Buzz enables significantly more concepts to be rapidly pre-screened before investing in deeper shopper research and validation. Buzz describes this workflow bottleneck as the "3-Silo Problem", which stifles innovation by limiting throughput. By reducing workflow friction while working alongside enterprise platforms including Blue Yonder (JDA), NIQ Spaceman, Ipsos SimStore and InContext Solutions, Buzz 3D creates new opportunities for innovation discovery.
Retail Innovation Testing
• Rapid Innovation Testing and Concept Pre-Screening
• Interactive Planogram Creation
• Survey Integration
• Shopper Behaviour Capture
• Produced in minutes
For MedTech and pharmaceutical organisations, Buzz transforms production-ready packaging artwork into interactive virtual packs for remote moderator-led Human Factors, Label Comprehension and Packaging Evaluation studies. Packaging supports interactive flaps, pull-outs, Patient Information Leaflets (PIL) and Instructions for Use (IFU) inserts. Used in over 100 US qualitative studies since 2021, data generated using Buzz has been accepted by the FDA within formal regulatory submissions.
Pharmaceutical Human Factors
• Virtual Human Factors Studies
• Label Comprehension Studies
• Interactive Packaging (PIL & IFU)
• FDA Regulatory Submission Support
• No more physical mock-ups. Ever.
What is Affect Lab?
A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Retail : £487
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Buzz 3D
Date Founded
1996
Company Location
United Kingdom
Company Website
web.buzz3d.com
Company Facts
Organization Name
Affect Lab
Date Founded
2016
Company Location
India
Company Website
affectlab.io
Categories and Features
Categories and Features
Emotion Recognition
Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription