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What is Buzz 3D?

Buzz 3D operates across two specialist domains: Retail Innovation Testing and Pharmaceutical Human Factors Studies. For retailers, FMCG brands and Shopper Research teams, Buzz 3D brings a low-cost Innovation Testing stage to conventional enterprise Category Management workflows. Most organisations have more merchandising, pricing, assortment and planogram concepts than they have time or budget to evaluate, risking stronger opportunities being overlooked. Buzz enables significantly more concepts to be rapidly pre-screened before investing in deeper shopper research and validation. Buzz describes this workflow bottleneck as the "3-Silo Problem", which stifles innovation by limiting throughput. By reducing workflow friction while working alongside enterprise platforms including Blue Yonder (JDA), NIQ Spaceman, Ipsos SimStore and InContext Solutions, Buzz 3D gives you the space to discover where innovation lives, before committing the strongest candidates to deeper validation. Retail Innovation Testing • Rapid Innovation Testing and Concept Pre-Screening • Interactive Planogram Creation • Survey Integration • Shopper Behaviour Capture • Produced in minutes For MedTech and pharmaceutical organisations, Buzz transforms production-ready packaging artwork into interactive virtual packs for remote moderator-led Human Factors, Label Comprehension and Packaging Evaluation studies. Packaging supports interactive flaps, pull-outs, Patient Information Leaflets (PIL) and Instructions for Use (IFU) inserts. Used in over 100 US qualitative studies since 2021, data generated using Buzz has been accepted by the FDA as part of formal regulatory submissions. Pharmaceutical Human Factors • Accelerates formative Human Factors Evaluation • Supports many types of Label Comprehension Studies • Virtual Interactive Packaging (PIL & IFU) • FDA Regulatory Submission Support • Eliminate dependency on physical mock-ups

What is Affect Lab?

A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Retail : £487
Retail Innovation Testing : Pricing starts at £487 per interactive planogram. Volume discounts apply for larger studies.

Pharma : Please contact us for a tailored quotation.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Buzz 3D

Date Founded

1996

Company Location

United Kingdom

Company Website

web.buzz3d.com

Company Facts

Organization Name

Affect Lab

Date Founded

2016

Company Location

India

Company Website

affectlab.io

Categories and Features

Planogram

Not specified

Virtual Shopping

Not specified

Categories and Features

Emotion Recognition

Not specified

Planogram

Not specified

Usability Testing

Not specified

User Research

Not specified

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