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Ratings and Reviews 0 Ratings
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What is C-Smart?
Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.
What is Acumen Invest?
We provide support to businesses in the consumer products industry by helping them optimize their pricing strategies and investments, which enables informed decision-making and drives strong returns on investment. Our innovative software solutions allow both clients and consultants to analyze historical data while predicting future trends, ensuring that every client gets customized configurations tailored to their unique requirements. By facilitating the visualization of annual data and projecting potential outcomes, our tools revolutionize pricing and promotional techniques while significantly improving internal processes. Acumen Radar is specifically crafted to assist companies in managing and enhancing their pricing strategies by modeling various future pricing scenarios. Furthermore, whether you are looking for in-depth knowledge of strategic revenue management from experienced industry professionals or practical advice from our consultants, our wide range of events and webinars is designed to guide you toward achieving your objectives. In addition, Acumen Invest is user-friendly and supports quick scenario planning alongside detailed analytical tasks, making it an essential resource for organizations aiming to efficiently refine their pricing strategies. This holistic strategy not only improves pricing accuracy but also cultivates a culture of ongoing enhancement within companies, ultimately leading to better overall performance and competitiveness in the market. By integrating these tools and resources, businesses can navigate the complexities of pricing with greater confidence and agility.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cognizant
Date Founded
1994
Company Location
United States
Company Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Company Facts
Organization Name
Acumen
Date Founded
2006
Company Location
United Kingdom
Company Website
www.acumenci.com
Categories and Features
Brand Management
Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
Categories and Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management