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What is CAKE?
Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.
What is Amazon Attribution?
Elevate your Amazon business by enhancing experiences that extend beyond the platform itself. Amazon Attribution acts as a multifaceted advertising and analytics measurement resource, offering marketers critical insights into how their campaigns across various channels—such as search, social media, video, display, and email—affect consumer shopping habits and sales on Amazon. With these insights, you can uncover creative methods for growing your business by refining off-Amazon experiences. Moreover, you will gain a more comprehensive view of how your digital marketing activities across different channels impact overall performance, which can be invaluable for strategic planning. Harness real-time advertising analytics to optimize campaigns on the fly, maximizing both effectiveness and efficiency. By identifying which strategies provide the highest return on investment, you can not only increase sales but also inform the development of future marketing initiatives. Currently, access to Amazon Attribution is available to professional sellers enrolled in Amazon Brand Registry, vendors, and agencies representing Amazon sellers. Eligible sellers and vendors have the opportunity to leverage Amazon Attribution's measurement tools to fuel their growth. This powerful tool equips businesses with the data necessary to make strategic decisions that can lead to lasting success in the competitive world of e-commerce, ultimately fostering a more robust marketplace presence. As the retail landscape continues to evolve, embracing such tools can be a game-changer for your business trajectory.
Integrations Supported
ASTRAD DSP
AWS Secrets Manager
Amazon
Amazon Ads
Amazon Transcribe
Beats
CallTrackingMetrics
Commvault Cloud
Commvault HyperScale X
Contact Cloud
Integrations Supported
ASTRAD DSP
AWS Secrets Manager
Amazon
Amazon Ads
Amazon Transcribe
Beats
CallTrackingMetrics
Commvault Cloud
Commvault HyperScale X
Contact Cloud
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
CAKE
Date Founded
2010
Company Location
United States
Company Website
www.getcake.com
Company Facts
Organization Name
Amazon
Date Founded
1994
Company Location
United States
Company Website
advertising.amazon.com/solutions/products/amazon-attribution
Categories and Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Lead Capture
Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms
Lead Generation
Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Referral
Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Categories and Features
Amazon Seller Tools
A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking