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What is Cadent?

The Cadent Advanced TV Platform is meticulously crafted to address the evolving dynamics of the television industry. It encompasses every phase of your workflow, from detecting target demographics and acquiring inventory to evaluating campaign performance and strategizing for future projects, ensuring optimal utilization of your media investments. Obtain valuable insights into your audience and connect with them across a multitude of viewing platforms. Improve your campaign effectiveness in real time, broaden your reach, and reduce audience overlap through sophisticated machine learning methods. Align your reporting with key performance indicators and business objectives for a deeper understanding of your success metrics. The platform streamlines the sales process and enables the deployment of data-driven campaigns across all media channels. Fully adhering to privacy regulations and functioning without cookies, the Cadent Viewer Graph precisely pinpoints TV audiences and associates them with relevant data and devices, allowing you to forge vital cross-screen connections for your brand. With the challenges of TV advertising today, Cadent offers the technology and expertise needed to enhance brand visibility, drive user engagement, and boost sales effectively. By harnessing these innovative tools, you can maintain a competitive edge in the ever-evolving advertising landscape while adapting swiftly to market changes. Embracing this platform positions your brand for sustained success amidst the complexities of modern media.

What is Admitad?

Cross-device tracking presents a valuable opportunity to generate revenue even when users shop across different devices, which has led to an increasing number of publishers focusing on driving traffic to mobile platforms. In our current landscape, where cookie usage is becoming rare, it’s essential to navigate the rules set forth by GDPR and ITP, as these regulations require user consent for cookie deployment, and many users choose to decline such options. To tackle this challenge, Admitad has developed a cookieless tracking solution that complies with both GDPR and ITP requirements. By employing your link, customers can reach the advertiser's website directly, bypassing any unnecessary redirects. Looking ahead, there will be an intensified focus on tracking and capturing specific target actions, which is crucial for optimizing marketing strategies. Our expertise allows us to efficiently manage app tracking or establish direct connections with top-tier mobile platforms. We can monitor installations on both smartphones and tablets while also tracking in-app purchases, offering detailed analytics and comprehensive reporting. With our forward-thinking solutions, you can enhance your marketing initiatives while remaining compliant with the continuously changing regulatory landscape, ultimately driving better results for your campaigns.

Media

Media

Integrations Supported

Affinity Solutions
Catalina

Integrations Supported

MINT
wecantrack

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Cadent

Date Founded

2005

Company Location

United States

Company Website

cadent.tv/platform/

Company Facts

Organization Name

Admitad

Date Founded

2009

Company Location

Germany

Company Website

www.admitad.com

Categories and Features

Video Advertising

Not specified

Categories and Features

Advertising

Not specified

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