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What is Cadent?
The Cadent Advanced TV Platform is meticulously crafted to address the evolving dynamics of the television industry. It encompasses every phase of your workflow, from detecting target demographics and acquiring inventory to evaluating campaign performance and strategizing for future projects, ensuring optimal utilization of your media investments. Obtain valuable insights into your audience and connect with them across a multitude of viewing platforms. Improve your campaign effectiveness in real time, broaden your reach, and reduce audience overlap through sophisticated machine learning methods. Align your reporting with key performance indicators and business objectives for a deeper understanding of your success metrics. The platform streamlines the sales process and enables the deployment of data-driven campaigns across all media channels. Fully adhering to privacy regulations and functioning without cookies, the Cadent Viewer Graph precisely pinpoints TV audiences and associates them with relevant data and devices, allowing you to forge vital cross-screen connections for your brand. With the challenges of TV advertising today, Cadent offers the technology and expertise needed to enhance brand visibility, drive user engagement, and boost sales effectively. By harnessing these innovative tools, you can maintain a competitive edge in the ever-evolving advertising landscape while adapting swiftly to market changes. Embracing this platform positions your brand for sustained success amidst the complexities of modern media.
What is Admitad?
Cross-device tracking presents a valuable opportunity to generate revenue even when users shop across different devices, which has led to an increasing number of publishers focusing on driving traffic to mobile platforms. In our current landscape, where cookie usage is becoming rare, it’s essential to navigate the rules set forth by GDPR and ITP, as these regulations require user consent for cookie deployment, and many users choose to decline such options. To tackle this challenge, Admitad has developed a cookieless tracking solution that complies with both GDPR and ITP requirements. By employing your link, customers can reach the advertiser's website directly, bypassing any unnecessary redirects. Looking ahead, there will be an intensified focus on tracking and capturing specific target actions, which is crucial for optimizing marketing strategies. Our expertise allows us to efficiently manage app tracking or establish direct connections with top-tier mobile platforms. We can monitor installations on both smartphones and tablets while also tracking in-app purchases, offering detailed analytics and comprehensive reporting. With our forward-thinking solutions, you can enhance your marketing initiatives while remaining compliant with the continuously changing regulatory landscape, ultimately driving better results for your campaigns.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cadent
Date Founded
2005
Company Location
United States
Company Website
cadent.tv/platform/
Company Facts
Organization Name
Admitad
Date Founded
2009
Company Location
Germany
Company Website
www.admitad.com
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization