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What is Admitad?
Cross-device tracking presents a valuable opportunity to generate revenue even when users shop across different devices, which has led to an increasing number of publishers focusing on driving traffic to mobile platforms. In our current landscape, where cookie usage is becoming rare, it’s essential to navigate the rules set forth by GDPR and ITP, as these regulations require user consent for cookie deployment, and many users choose to decline such options. To tackle this challenge, Admitad has developed a cookieless tracking solution that complies with both GDPR and ITP requirements. By employing your link, customers can reach the advertiser's website directly, bypassing any unnecessary redirects. Looking ahead, there will be an intensified focus on tracking and capturing specific target actions, which is crucial for optimizing marketing strategies. Our expertise allows us to efficiently manage app tracking or establish direct connections with top-tier mobile platforms. We can monitor installations on both smartphones and tablets while also tracking in-app purchases, offering detailed analytics and comprehensive reporting. With our forward-thinking solutions, you can enhance your marketing initiatives while remaining compliant with the continuously changing regulatory landscape, ultimately driving better results for your campaigns.
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
On-Site Training
Training Options
Not specified
Company Facts
Organization Name
Cadent
Date Founded
2005
Company Location
United States
Company Website
cadent.tv/platform/
Company Facts
Organization Name
Admitad
Date Founded
2009
Company Location
Germany
Company Website
www.admitad.com
Categories and Features
Video Advertising
Not specified
Categories and Features
Advertising
Not specified