CallTrackingMetrics vs. CallRoot

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

Seamlessly integrate features like dynamic number insertion, call recording, call heatmaps, SMS workflows, keyword attribution, and CRM integrations within minutes. CallRoot equips your marketing team to implement campaigns efficiently, track performance, and achieve outstanding outcomes. By dynamically inserting tracking phone numbers on your website, you gain the ability to analyze different call sources and identify the keywords that drive them. Build a pool of numbers, allowing CallRoot to manage dynamic insertion and tracking automatically on your behalf. This enables you to assess and record phone call conversions across both offline and online marketing channels, including PPC keywords, with ease. With access to detailed call analytics, you can effortlessly download reports from an intuitive tracking dashboard designed for user convenience. Furthermore, you can procure local phone numbers to better monitor incoming calls from visitors to your website, significantly improving your chances of connecting with prospective customers. Such thorough tracking empowers you to refine your marketing strategies based on actionable data insights, ultimately enhancing your campaign's effectiveness and reach. By leveraging these tools, your team can make more informed decisions and foster stronger customer relationships.