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What is Cambri?

Cambri utilizes research-driven strategies to enhance your learning journey and successfully bring your most creative ideas to life. Explore how leading international companies utilize Cambri to perform tests more frequently and at an earlier stage of their development processes. Experience the advantages of swift testing and insights, with results delivered within mere hours. Apply design thinking methodologies to polish and refine your ideas further. Strengthen your decision-making capabilities by adopting consistent key performance indicators and benchmarks. Facilitate your market entry while minimizing unnecessary risks. Craft better questions to elicit more profound and insightful answers. Standardize your concept testing practices across your organization to ensure uniformity. Our objective is to expand our footprint in the growing plant-based food industry. Identify which brand names and packaging designs will resonate with consumers globally. Analyze the appeal of different brand names and packaging options in European markets. Assess which choices trigger the most potent thoughts, emotions, and actions among consumers. Furthermore, examine the brand synergy and effects of 15 new service concepts across various customer touchpoints. By gaining insights into consumer behavior, we can customize our strategies for optimal impact and success. Understanding these dynamics is crucial in positioning our offerings to meet the evolving demands of the market.

What is Affect Lab?

A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cambri

Date Founded

2018

Company Location

Finland

Company Website

www.cambri.io

Company Facts

Organization Name

Affect Lab

Date Founded

2016

Company Location

India

Company Website

affectlab.io

Categories and Features

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

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