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What is Cascade Insights?

Cascade Insights is dedicated to providing market research and marketing services tailored specifically for the B2B sector, helping companies seize opportunities within the technology landscape. In the current business environment, the sales journey has largely shifted to a self-directed model, with a notable 68% of buyers preferring to perform their own research before finalizing their choices. Should your website fail to align with the needs and interests of prospective customers, or if your content is not readily discoverable during their search process, you may lose out on a wealth of potential leads. For organizations launching new solutions aimed at different audiences than their current offerings, conducting thorough buyer persona research is vital to developing an impactful initial marketing and sales approach. Cascade Insights is committed to serving the B2B tech industry, catering to a broad range of clients from well-established enterprise technology firms to innovative startups, and crafting customized strategies that address their specific challenges. By maintaining our exclusive focus on the B2B technology sector, we are able to deepen our expertise and enhance the effectiveness of the services we provide to our clients. This strategic approach not only boosts our clients' success but also reinforces our reputation as a leader in B2B market research and marketing services.

What is 9Lenses?

Attract potential customers by delivering customized insights that align with their individual requirements. Identify and convert genuinely interested leads into buyers effectively. Provide your sales team with the intelligence they need to turn prospects into devoted customers. Approach potential buyers with personalized business insights that directly relate to their circumstances. Secure successful deals by focusing discussions on the specific challenges faced by the buyer. Dedicate your resources to the most promising opportunities in your pipeline. Employ assessments to tailor the buyer's journey, ensuring a unique experience that builds connection. Shape the buyer’s understanding of their challenges, needs, and future possibilities with precision. Showcase your expertise to potential customers using personalized scorecards that enhance their decision-making process. Build trust and credibility with leads even prior to their interaction with the sales team. Distinguish your solutions from competitors by emphasizing unique advantages. Identify leads who show a strong interest in solving their operational issues. Boost the marketing-generated pipeline by increasing engagement with potential clients. Enable more sales meetings by leveraging insights from real-time assessments, allowing for prompt follow-ups. Use the challenges identified as leverage for scheduling new meetings, which can lead to more successful closings by aligning discussions with the specific obstacles buyers encounter. Furthermore, continuously prioritizing a customer-centric approach will significantly improve overall satisfaction and foster long-term loyalty among your clients. By doing so, you create a positive feedback loop that reinforces the value of your offerings.

Media

Media

Integrations Supported

Desktop.com

Integrations Supported

Desktop.com

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cascade Insights

Company Location

United States

Company Website

www.cascadeinsights.com

Company Facts

Organization Name

9Lenses

Date Founded

2011

Company Location

United States

Company Website

www.9lenses.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Assessment

Certification Management
Individualized Assessments
Multi-User Collaboration
Proctoring
Scoring
Skill Testing
Surveys
Test / Quiz Creation

Content Creation

Advertising Content Creation
Case Study Creation
Collaboration Tools
Content Calendar
Content Creator Marketplace
Content Curation
Content Planning
Content Topic Research
Create Reports
Marketing Content Creation
Quiz Creation
Sales Content Creation
Template Creation
User-Generated Content
Video Content Creation
Visual Content Creation
Written Content Creation

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

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