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What is Cassandra?

Cassandra utilizes cutting-edge machine learning methods for marketing mix modeling, allowing for an in-depth analysis of your data to create a customized media strategy that significantly improves your return on investment. As a distinguished Meta Measurement Partner, Cassandra is committed to excellence and innovation within the field of marketing mix modeling. Our partnership with Meta, a prominent leader in global technology, underscores our dedication to providing advanced, industry-recognized solutions. By effortlessly integrating with your marketing data sources or data warehouse, Cassandra empowers you to harness extensive data insights for growth. With Cassandra's MMM, you can strategically distribute your media budget in ways that effectively drive sales and enhance overall performance. This holistic methodology ensures that each marketing dollar is utilized judiciously, fostering a pathway toward long-term business prosperity. Ultimately, our goal is to support your success through data-driven insights that inform every marketing decision.

What is Be Addy?

Be Addy offers an intuitive dashboard tailored for your multi-channel media strategy, highlighting the necessity of focusing on your comprehensive strategy rather than just individual campaigns. Our platform aids you in crafting a strategy that incorporates multiple marketing layers, enabling you to allocate budgets across various channels while establishing key performance indicators (KPIs). This method not only grants you control over your scheduling but also provides insights into the most effective media mix, as we partner with your digital team to maximize your return on investment (ROI) for every media plan. You can effortlessly develop your multi-channel media strategy, manage budget distributions, and create campaigns using Be Addy. This efficient dashboard allows you to plan your online media activities throughout the year, ensuring effective budget allocation and accurate spending forecasts. Moreover, you can save your media plan as a template for future endeavors, which promotes both efficiency and consistency in your marketing initiatives. With Be Addy, you can confidently take charge of your media strategy, optimize your outcomes, and continually refine your approach to achieve unprecedented results. The versatile nature of our platform ensures that you remain adaptable in a fast-paced digital landscape.

Media

Media

Integrations Supported

AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
Matia
NeoBase
Netdata
Splunk Enterprise Security
Trino

Integrations Supported

AWS Marketplace
Apache Usergrid
IBM Storage Defender
InsightFinder
Matia
NeoBase
Netdata
Splunk Enterprise Security
Trino

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cassandra

Company Website

cassandra.app/

Company Facts

Organization Name

Be-Addy!

Company Location

Netherlands

Company Website

www.be-addy.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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