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What is Catalina?

By harnessing immediate insights and rapid responsiveness, we provide customized marketing strategies for consumer packaged goods (CPG) that illuminate shopper behavior and strengthen consumer relationships, all at an unparalleled scale. Identifying your target audience and selecting the best channels for effective messaging is crucial. Before developing your communication approach, a deep understanding of your audience is vital. Leverage our tailored or syndicated segments to engage shoppers more effectively. Our team of data specialists excels in offering valuable insights through comprehensive analysis of shopper data, which allows for a better grasp of diverse demographics. Our analytical tools yield exceptionally precise insights based on extensive consumer data, guaranteeing that your communications are highly tailored. Craft individualized messages that transform occasional shoppers into steadfast buyers and passionate brand supporters. Whether you aim to penetrate a new market or enhance loyalty among current customers, we are dedicated to helping you convey relevant and compelling messages that resonate profoundly. In the constantly shifting realm of consumer preferences, maintaining flexibility in your marketing strategy is essential for ongoing success, enabling you to adapt to new trends and consumer needs swiftly.

What is Acxiom InfoBase?

Acxiom equips brands with essential tools to harness vast data for gaining insights about premium audiences on a global scale. By personalizing and engaging experiences in both digital and physical spaces, companies can more effectively understand and target their ideal customers. In today’s “borderless digital landscape,” where marketing technology and digital connectivity converge, organizations can quickly access a wealth of data attributes, service options, and online behaviors from around the world, which aids in making informed strategic choices. As a prominent global data provider, Acxiom boasts thousands of data attributes spanning over 60 countries, helping brands enhance millions of customer interactions every day with actionable insights while maintaining a strong commitment to consumer privacy. With Acxiom's support, brands can better understand, connect with, and engage a variety of audiences, optimizing their media investments and crafting more personalized experiences. By leveraging Acxiom’s capabilities, brands not only reach worldwide audiences efficiently but also create meaningful engagements that leave a lasting impact. This comprehensive approach ultimately enables organizations to thrive in a competitive market where consumer expectations are continuously evolving.

Media

No images available

Media

Integrations Supported

LiveRamp
AdQuick
The Trade Desk

Integrations Supported

LiveRamp
Acquia CDP
Adelphic
Adform
Affinity Solutions
Apache Spark
Captain Compliance
Cisco CX Cloud
Hadoop
IBM Cloud
Lotame
MSIGHTS
MediaMath
Microsoft 365
Oracle Cloud Infrastructure Data Catalog
comScore
eBay

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Catalina

Date Founded

1983

Company Location

United States

Company Website

www.catalina.com

Company Facts

Organization Name

Acxiom

Date Founded

1969

Company Location

United States

Company Website

www.acxiom.com/customer-data/infobase/

Categories and Features

Audience Intelligence

Not specified

Consumer Data

Not specified

CPG

Not specified

Categories and Features

B2B Data

Not specified

Consumer Data

Not specified

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