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What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

What is Actable AI?

Utilizing state-of-the-art open-source AutoML technology, we streamline the development of high-quality models while eliminating common complexities. Our methodology integrates Deep Learning with pre-trained models to boost intelligence at every turn. By merging Causal AI with AutoML, we promote fairness, support causal inference, and allow for counterfactual predictions. All models can be rapidly deployed for real-time use via the web or an API. We also deliver in-depth insights into feature significance and model interpretations through Shapley values. Our fully open-source AI framework enables thorough auditing and broad applicability of our algorithms across various domains. We skillfully categorize customers or products into similar groups, enriched by a wide variety of features. Through the examination of historical data, we identify temporal patterns to produce precise future predictions. Moreover, we create predictive models using labeled data that can accurately deduce outcomes for unlabeled datasets, significantly boosting our forecasting abilities. This groundbreaking platform not only empowers users but also fosters a culture of informed decision-making based on reliable data analyses, ultimately enhancing business strategies.

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Integrations Supported

Google Analytics
Meta Ads
Shopify

Integrations Supported

Google Sheets
Microsoft Excel
SQL

API Availability

API Availability

Has API

Pricing Information

$99/month

Pricing Information

$80 per user per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Company Facts

Organization Name

Actable AI

Date Founded

2020

Company Location

United Kingdom

Company Website

www.actable.ai/

Categories and Features

Marketing Attribution

Not specified

Categories and Features

Data Analysis

Data Discovery
Data Visualization
Predictive Analytics

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