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What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

What is Autobox?

Autobox is distinguished as the most intuitive forecasting solution available, designed to assist both novices and experienced analysts in effortlessly uploading their data to produce expert-level forecasts. No matter which forecasting methods you currently employ, Autobox dramatically improves the accuracy of your predictions. This cutting-edge tool was honored as the "best-dedicated forecasting program" in the Principles of Forecasting textbook and has evolved into an online service. The distinctive approach adopted by AFS circumvents the common issue of confining data to a single model; instead, it enables Autobox to synchronize historical data with relevant causal factors, seamlessly adapting to changes in levels, local time trends, pulses, and seasonal fluctuations when required. Additionally, it possesses the ability to identify new causal variables by scrutinizing historical forecast errors and outliers flagged by its unique engine. Frequently, this analysis uncovers causal elements that might have previously been overlooked, such as promotional events, holidays, and specific weekday effects. By harnessing these revelations, users can substantially enhance the accuracy of their forecasts while also gaining deeper insights into the underlying dynamics affecting their data. This comprehensive capability makes Autobox an invaluable asset for anyone serious about improving their forecasting strategies.

Media

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Media

Integrations Supported

Google Analytics
Meta Ads
Shopify

Integrations Supported

Google Analytics
Meta Ads
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

$99/month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Company Facts

Organization Name

Automatic Forecasting Systems

Company Location

United States

Company Website

autobox.com/cms/index.php/products/autobox

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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