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What is Causality Engine?

Numerous attribution tools can show which advertisements a customer engaged with before completing a purchase, highlighting correlation. However, Causality Engine goes a step further by revealing how much your revenue would have been affected if those advertisements had not been executed, thereby proving causation. By employing causal inference—akin to the statistical methods used in clinical drug studies—we evaluate the actual additional revenue produced by each marketing channel. This methodology guarantees that the outcomes are purely the result of marketing initiatives without any external influences or alterations. The calculations can be easily understood: for example, if Meta indicates a 4.2x ROAS, yet your total revenue remains the same after a 30% reduction in spending, it suggests those conversions would have occurred anyway. Causality Engine accurately quantifies this phenomenon. By integrating your GA4 and Shopify data, you can obtain your preliminary causal analysis in under five minutes. There’s no requirement for tracking pixels, cookies, or complex integrations—just upload your data to identify which channels are genuinely facilitating growth versus those that only take credit for existing gains. The service provides a one-time analysis for $99, and ongoing insights are offered for $299 each month, enabling businesses to continuously monitor their marketing performance and revenue contributions. This approach fosters a deeper understanding of marketing effectiveness over time, allowing for more informed decision-making.

What is Causal?

Develop models at a pace ten times faster, connect them directly to your data sources, and present insights via interactive dashboards featuring impressive visuals. Causal simplifies formulas, removing the necessity for intricate cell references or obscure syntax, as a single formula in Causal can substitute for many traditional spreadsheet formulas. The integrated scenario feature allows you to easily set up and examine various what-if scenarios, employing ranges like "5 to 10" to understand the full array of possible outcomes for your model. Startups utilize Causal for essential functions, such as determining runway, tracking key performance indicators, planning employee compensation, and creating financial models that attract investors. Craft visually appealing charts and tables without the burden of extensive customization efforts. Furthermore, you can effortlessly switch between different time frames and summary formats to meet your analytical requirements. By harnessing the potential of your data, you can revolutionize how you visualize your business metrics and dive deeper into the analytics that drive your success. This newfound clarity enables you to make informed decisions that propel your business forward.

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Integrations Supported

Google Analytics
Shopify
Airtable
Amazon CloudWatch
Apache Hive
Boostr
BriteVerify
ChannelAdvisor
CleverReach
Docebo
Drift
Google Sheets
HubSpot Customer Platform
Instapage
Magento
Pipeliner CRM
Salesloft
Totango
Wufoo
Xverify

Integrations Supported

Google Analytics
Shopify
Airtable
Amazon CloudWatch
Apache Hive
Boostr
BriteVerify
ChannelAdvisor
CleverReach
Docebo
Drift
Google Sheets
HubSpot Customer Platform
Instapage
Magento
Pipeliner CRM
Salesloft
Totango
Wufoo
Xverify

API Availability

Has API

API Availability

Has API

Pricing Information

$99/month
Free Trial Offered?
Free Version

Pricing Information

$50 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Causality Engine

Date Founded

2023

Company Location

Netherlands

Company Website

causalityengine.ai

Company Facts

Organization Name

Causal

Date Founded

2019

Company Location

United Kingdom

Company Website

www.causal.app/

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Spreadsheet

Analytics
Audit Trail
Calculators
Charting
Multi-User Collaboration
Templates

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