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What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

What is Adlook?

Adlook is a Brand Growth Partner delivering business results across the open internet, connected TV, audio, in-app, and in-game. Its Brand Growth Platform holds growth strategy, audience targeting, creative, activation, and measurement in one place, all in-house, with no add-ons, so clients aren't stitching audiences, creative, and measurement together from separate vendors. It is built for upper- and mid-funnel brand campaigns, reporting against business goals such as market share, ROI, sales, and brand equity, not media metrics alone. Behind the results sits Adlook Intelligence, the technology layer that gives each brand its own Deep Learning model, trained on that brand's own data rather than one shared model across every advertiser. Adlook People, the client development and technical account teams, plan and run campaigns, and the agentic AI layer, operates parts of the platform on the client's behalf. Key Features: - Deep Learning bidder, trained per advertiser and continuously retrained on live performance data - Content-based, LLM contextual, vector-based targeting across web, CTV, audio, in-app, and in-game - ID-agnostic targeting, with no third-party IDs required - Omnichannel reach across roughly 95% of the open internet on web, plus CTV, audio, in-app, and in-game inventory - Attention-based buying, optimizing pre-bid toward verified attention rather than viewability alone - In-house Creative Labâ„¢ team, included in every campaign - Supply path optimization, reducing intermediaries between advertiser and publisher - In-house measurement suite, including Brand Lift Studies, cross-device attribution, and business-results tools such as Geo-Lift, offline sales, and footfall

Media

Media

No images available

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Company Facts

Organization Name

Adlook

Date Founded

2022

Company Location

United States

Company Website

adlook.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Media Buying

Not specified

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