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What is Centro Basis?
At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.
What is Adoppler?
This all-encompassing video monetization solution is specifically crafted for streaming media platforms, video content producers, virtual MVPDs, advertising agencies, brands, OTT technology providers, ad tech companies, and forward-thinking media startups, ensuring compatibility across various devices and platforms. It incorporates a universal auction system that significantly enhances yield when compared to conventional waterfall ad serving techniques. Users are empowered to effectively manage both demand and supply from direct, programmatic, and third-party sources. Customize your inventory according to your operational needs by categorizing it by day part, channel, premium spots, scatter spots, and more. Leverage the integrated creative library, along with transcoding, sound normalization, and delivery systems to significantly improve the viewer experience through seamless advertising. Effortlessly engage with both programmatic buyers and direct advertisers via the built-in OpenRTB and tag-based integration methods. Access valuable insights into your inventory's availability and performance using detailed reporting tools. Additionally, create a private, curated video inventory marketplace that simplifies direct media purchasing while enhancing efficiency and transparency in transactions, ultimately revolutionizing the advertising landscape. This innovative approach not only streamlines workflows but also fosters stronger relationships between content creators and advertisers.
Integrations Supported
Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner
Integrations Supported
Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Centro
Date Founded
2001
Company Location
United States
Company Website
www.centro.net/solutions/basis/dsp/
Company Facts
Organization Name
Adoppler
Date Founded
2017
Company Location
United States
Company Website
adoppler.com
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization