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What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

What is Amagi?

We deliver live, linear, and VOD content to leading video platforms. Our Dynamic Ad Insertion, enhanced by analytics and insights, boosts your ad revenue on platforms that support advertisements. Additionally, we empower you to create, distribute, and monetize linear channels seamlessly. Amagi presents a comprehensive OTT video publishing solution tailored for content creators and modern digital networks aiming to replicate traditional TV experiences for online audiences. With our award-winning cloud playout platform, users can effortlessly design linear OTT channels that incorporate sophisticated graphics, diverse programming, and meticulously crafted ad schedules. We streamline the process of establishing linear OTT channels by merging all facets of the broadcast workflow into an intuitive web interface. This enables digital networks and content creators to swiftly launch new channels through a structured approach to content ingestion, scheduling, and playout. Consequently, they gain comprehensive 24x7 oversight of the entire channel creation lifecycle, empowering them to adapt quickly to audience demands. By leveraging our technology, clients can not only enhance viewer engagement but also optimize their content monetization strategies effectively.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner

Integrations Supported

AWS Marketplace
Amazon Web Services (AWS)
Beachfront
Google Ad Manager
PubMatic
Roku OS
SpotX
Telaria
Twitch
WideOrbit

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Company Facts

Organization Name

Amagi

Date Founded

2008

Company Location

United States

Company Website

www.amagi.com

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Live Streaming

Audience Engagement
Live Streaming Production
Multiple Camera Feeds
Streaming Platform Integration

OTT

Content Organization
Live Events
Monetization Tools
Video Hosting/Storage

Video Advertising

Demand-Side Platform (DSP)
Media Buying
Reporting / Analytics
Video Monetization

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