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What is Centro Basis?

At the heart of Basis is its acclaimed omni-channel demand-side platform (DSP), meticulously crafted for remarkable speed and efficiency, which is crucial for the success of your programmatic campaigns. By harnessing Basis' cutting-edge artificial intelligence engine, you can unlock outstanding outcomes for your marketing initiatives. You have the option to choose between algorithmic or machine learning optimization, both of which continually evaluate data from over 30 different campaign metrics to meet your unique goals. This capability empowers you to make well-informed, optimized decisions that boost overall performance. With the robust performance automation offered by Basis, scaling your efforts becomes a seamless task. Engage your audience in real-time with sophisticated geo-fencing features that allow you to identify specific locations on a map, input street addresses, or categorize various target areas. You can create audiences based on users who have frequented a certain location, address, or category. Furthermore, Centro leverages more than 15 years of solid publisher partnerships to provide an unrivaled library of over 2,000 active private marketplace deals from numerous leading websites, guaranteeing you access to exceptional advertising avenues. This vast network not only enhances flexibility and creativity in executing campaigns but also significantly amplifies the potential for impactful results. Ultimately, Basis empowers marketers to navigate the complexities of digital advertising with confidence and precision.

What is Basis DSP?

Basis DSP is unique as the only demand-side platform that combines search, social media, and direct site advertising within a single interface. It provides access to an extensive programmatic ecosystem teeming with varied inventory, specifically targeted audiences, and rich data sets, enabling users to seamlessly plan, purchase, and manage their advertising campaigns. The platform’s compatibility with multiple search, social, and advertisement server tools allows media professionals to devise and implement their digital media strategies with enhanced efficiency. In addition, the platform's billing automation feature simplifies the reconciliation of delivery metrics and streamlines the creation and processing of invoices. Users benefit from the capability to plan, negotiate, and oversee custom private marketplace (PMP) deals with several leading publishers directly from the Basis interface. The presence of a sophisticated artificial intelligence engine within Basis improves campaign performance by offering options for algorithm-based or machine learning optimizations that aid in automated data analysis. Moreover, Basis provides connectivity to top industry exchanges and access to a diverse array of over 25,000 audience segments, derived from more than 30 data sources, which ensures flexible and user-friendly targeting solutions for inventory and data. This all-encompassing approach is designed to help advertisers maximize their effectiveness in digital marketing campaigns, ultimately leading to improved ROI and campaign success. With its innovative features and user-centric design, Basis DSP positions itself as an invaluable tool for today’s marketing professionals.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
AgencyAnalytics
DV Publisher Suite
EPICA
Spaceback
Tapad
Zuar Runner

Integrations Supported

Adloox
Clearboard
Eyeota
Peer39
Proximic by Comscore

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Centro

Date Founded

2001

Company Location

United States

Company Website

www.centro.net/solutions/basis/dsp/

Company Facts

Organization Name

Basis Technologies

Company Location

United States

Company Website

basis.net/technology/dsp

Categories and Features

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

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